WGU D077 LEARNING OBJECTIVES EXAM 3 LATEST VERSIONS
EXAM A, B AND PRACTICE EXAM 2024-2025 COMPLETE 400
QUESTIONS AND CORRECT ANSWERS
WGU D077 LEARNING OBJECTIVES EXAM A
Q: A small tobacco shop that just opened wants to run advertising on a local radio station.
When they approach the radio station's sales department, they find that the station will not run
their ad.
What type of uncontrollable element prevents the running of this advertisement?
Environmental
Legal
Cultural
Social - ANSWER-Legal
Q: A manufacturer of children's toys discovers that a number of products that it makes and sells
have been duplicated and are selling alongside their products on various e-commerce sites. The
duplicate products appear to be made overseas and are selling for 30% lower. The company's
sales department feels pressure to lower pricing to match that of the duplicate products in an
effort not to lose sales.
Which element in the marketing environment is demonstrated in this situation?
Governmental regulations
Competitive elements
Technological advances
Social factors - ANSWER-Competitive Elements
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Q: A restaurant owner has noticed a shift in the restaurant's customer attitudes towards locally-
sourced and sustainable ingredients and is changing the menu in an effort to cater to these
customers.
What element of the marketing environment does this represent?
Q: A large general contractor is having trouble meeting its labor needs, given the low
unemployment in the area. The company begins advertising for construction workers in an
adjacent state, offering a generous sign-on bonus in an effort to fill open positions.
What element of the marketing environment is the company addressing?
Competitors
Regulations
Social
Economic - ANSWER-Economic
Q: A small startup company plans to sell affordable footwear, manufactured from sustainable
materials. Company leadership assembles an ethics panel to ensure their products meet their
goals of sustainability and eco-friendliness, while finding a niche market in the marketplace. The
members of the ethics panel take into consideration the labor conditions under which the
materials are grown, harvested, and shipped to market.
Which ethics consideration is this company addressing?
Product
Price
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Promotion
Place - ANSWER-Product
Q: A small startup company plans to sell affordable footwear, manufactured from sustainable
materials. Company leadership assembles an ethics panel to ensure their products meet their
goals of sustainability and eco-friendliness, while finding a niche market in the marketplace. The
members of the ethics panel determines if their products are affordable and can be realistically
marketed to certain market segments.
Which ethics consideration is this company addressing?
Product
Pricing
Promotion
Place - ANSWER-Pricing
Q: A small startup company plans to sell affordable footwear, manufactured from sustainable
materials. Company leadership has assembled an ethics panel to ensure that the products meet
this goal, while finding a niche market in the marketplace. The panel is also considering the
marketing claims for the products to determine if the benefits and intrinsic value promised are
realistic.
Which ethics consideration is this company addressing?
Place
Product
Promotion
Pricing - ANSWER-Promotion
Q: A small startup company plans to sell affordable footwear manufactured from sustainable
materials and has assembled an ethics panel to ensure the products meet this goal. The panel
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takes into consideration the labor conditions of the distribution channel and if the product can
be purchased at the price promised. The ethics panel also wants to know whether the workers
in the company can actually afford to purchase the item themselves.
Which ethics consideration is being reviewed by this company?
Promotion
Pricing
Place
Product - ANSWER-Place
What is the main function of marketing?
Bringing value to customers
Improving partner relationships
Decreasing expenditures
Increasing productivity - ANSWER-Bringing value to customers
Q: Which set of connections is created by marketers to generate value?
Between companies and suppliers
Between companies and media
Between customers and suppliers
Between customers and products - ANSWER-Between customers and products
Q: What is the relationship between sales and marketing in a firm's business strategy?
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