Summary A-Level Edexcel Economics A Case Study for Microeconomics
7 views 0 purchase
Course
Unit 3 - Business behaviour and the labour market
Institution
PEARSON (PEARSON)
Case study on Gum industry for Pearson Edexcel Economics A Microeconomics side, can be utilized in essay answers, specifically when asked to "refer to an industry of your choice". Suitable for both AS-Level and A-Level Economics students.
Market Type
Chewing Gum industry is a highly contestable oligopoly
Companies Wrigley and Cadbury account for 60% of the market share, with
other companies such as Lotte, Perfetti Van Melle and Hershey’s following
close behind
Dominated by a few firms but have hundreds of small firms producing as well
Low barriers to entry and low sunk costs cause it to be highly contestable
Highly differentiated products:
Sugar Chewing Gum (with multiple flavours)
Sugar-Free Chewing Gum (with multiple flavours)
Anti-smoking Gum (with multiple flavours)
Biodegradable Gum (with multiple flavours)
Chewing Gum causes a direct negative consumption externality of litter on
roads and pavements
Key Market Driver - Increasing Demand for Functional Chewing Gum,
especially in youth groups
Key Market Restraint - Negative side effects such as headaches caused by
Chewing Gum
Segmentation
By Type
Sugar Chewing Gum (with multiple flavours)
Sugar-Free Chewing Gum (with multiple flavours)
Industry Profile: Gum Industry 1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller prashonpendyala1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.53. You're not tied to anything after your purchase.
