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Social Media Marketing Certification Exam (STUDY GUIDE)
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Social Media Marketing Certification Exam (STUDY GUIDE)
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Social Media Marketing Certification Exam (STUDY
GUIDE)
Define marketing and recognize examples of each of the different forms of marketing. - answer-
Marketing is the process of communicating a company's value to customers
-Social media posts
Identify and understand each of the three main goals of marketing. - answer-1.Increase sales
2.Build customer awareness and loyalty
3.Acquire new customers
Identify and explain a target audience. - answer-Target audience is the identified groups of
consumers most likely to purchase your product or service.
Identify and define a call to action (CTA). - answer-CTA is a statement or phrase that
encourages audience response
-audience take away
Explain what a message is and what constitutes messaging in businesses. - answer-A message
is what is communicated to and perceived by an audience.
Identify examples of data-driven decisions. - answer-Data-driven decisions are choices made by
the company according to what people have chosen.
What is a lead? - answer-a person who shows interest in a brand's products or services, which
makes the person a potential customer
Identify a lead from a given scenario. - answer-Data-driven decisions are choices made by the
company according to what people have chosen.
Identify and explain each of the 4 P's of marketing. - answer-Product, Price, Promotion, Place
Product refers to the actual product or service a company offers
Price the cost of a product or service a company offers
Promotion refers to the messaging and communication channels marketers use to generate
awareness, interest, engagement, and excitement about products or services
Place refers to where the product is sold and delivered to customers.
Understand the key differences between one-to-many and one-to-one marketing. - answer-One-
to-many marketing is a method that is considered to be indirect; a brand sends a message to a
large audience rather than to an individual.
One-to-one marketing, also known as personalized marketing, is a strategy that relies on getting
to know the customers and their individual choices, and then tailoring marketing plans toward
each customer differently based on those choices.
What is Search Engine Optimization (SEO)? - answer-Search engine optimization (SEO) is the
practice of increasing the quantity and quality of traffic to a website through organic search
engine results.
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