100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
AMA Digital Marketing Professional Exam Latest Update Actual Exam 125 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor$20.49
Add to cart
AMA Digital Marketing Professional Exam Latest
Update 2024-2025 Actual Exam 125 Questions
and 100% Verified Correct Answers Guaranteed
A+ Verified by Professor
A/B Testing - CORRECT ANSWER: comparing two versions of a web page to see which
one performs better
above the fold - CORRECT ANSWER: The content that appears on a screen without a
user having to scroll.
Acquisition - CORRECT ANSWER: channels that site visits come through to get to your
site.
How your visits are acquired
Ad Dimension - CORRECT ANSWER: Size of the ad, different for apps
Ad Space - CORRECT ANSWER: the location on a page of a site in which an
advertisement can be placed. Each space
on a site is uniquely identified. Multiple ad spaces can exist on a single page. Different
prices for different ad space size
Affiliate Marketing - CORRECT ANSWER: an online marketing strategy in which a
business rewards individuals or other businesses (affiliates) for each visitor or customer
the affiliate sends to its website
Aggregated Content - CORRECT ANSWER: collection of information based on a
common topic involving one or more related keywords.
-quick and low quality, all about quantity
-compiled automatically using keywords
,Algorithms - CORRECT ANSWER: Ranks webpages in the search results
Alt text - CORRECT ANSWER: text that describes the contents of an image. Alt text
appears if image does not
App - CORRECT ANSWER: Program designed to make users more productive and/or
assist them with personal tasks.
Attribution - CORRECT ANSWER: assigning values to touch points within a users
journey to conversion
Attribution Analysis - CORRECT ANSWER: Attribution Models:
-Last click attribution: measuring success based on click
-View-Through Conversions: when a customer sees an ad and later returns to complete
a conversion on your site
-Wholesome Attribution: all credit to first or last click
-Fractional Attribution: divides credit among clicks
Authority - CORRECT ANSWER: A score developed that predicts how well a page will
rank in the search engine
Banners - CORRECT ANSWER: internet advertising in the form of rectangular graphics
at the top or bottom of web pages
Benchmarking - CORRECT ANSWER: the process of measuring a business's
performance against competitors and industry standards
Bounce Rate - CORRECT ANSWER: the percentage of visitors to a particular website
who navigate away from the site after viewing only one page.
, Brand Management - CORRECT ANSWER: analysis and planning on how a brand is
perceived in the market
Must have good relationship with target audience
Branded Content - CORRECT ANSWER: marketing communication developed by a
brand to provide educational or entertainment value rather than to sell the brand in
order to develop a relationship with consumers; may indicate the brand is the sponsor
ex: Lego Movie, Red Bull (Events + Drink)
Branding - CORRECT ANSWER: the promotion of a particular product or company by
means of advertising and distinctive design.
breadcrumbs - CORRECT ANSWER: Links, usually on the top of the page, that indicate
where a page is in the hierarchy of the website.
Build/Buy - CORRECT ANSWER: build: using html, css and javascript
buy: pay a web designer to build your site
Call to Action CTA - CORRECT ANSWER: An image or line of text that prompts visitors,
leads, and customers to perform a desired action.
Campaign Development - CORRECT ANSWER: an email sent from a business to one
or more customers or prospects. A successful email marketing campaign will get the
recipients to take action, engage with your business, and help you to get more leads
and sales.
1. establish goals
2. build email list
3. select campaign type
4. create campaign
5. measure results
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Tutordiligent. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $20.49. You're not tied to anything after your purchase.
