Marketing - answer-the process of communicating a company's value to customers
Target audience - answer-identified groups of consumers most likely to purchase your product or service
Call to Action (CTA) - answer-statement or phrase that encourages audience response
Message - answer-what i...
Social media marketing certification test review
Marketing - answer-the process of communicating a company's value to customers
Target audience - answer-identified groups of consumers most likely to purchase your product
or service
Call to Action (CTA) - answer-statement or phrase that encourages audience response
Message - answer-what is communicated to and perceived by an audience; can be verbal,
written, and non-verbal
Data-driven decisions - answer-decisions based on data and analysis rather than experience
and intuition
Lead - answer-an individual who has shown interest in a particular product or brand
4 P's of Marketing - answer-product, price, promotion, place
One-to-Many Marketing - answer-a marketing method that is considered to be indirect; a brand
sends a message to a large audience rather than to an individual
one-to-one marketing - answer-strategy that relies on getting to know the customers and their
individual choices, and then tailoring marketing plans toward each customer differently based on
those choices
Search Engine Optimization (SEO) - answer-the practice of increasing the quantity and quality
of traffic to a website through organic search engine results
dot-com bubble - answer-a period of extreme internet usage growth that took place between
1995 and 2002; it opened up the internet as a viable marketing option for business
Outbound Marketing - answer-form of marketing that tries to reach consumers through general
media advertising as well as through in-person contact
inbound marketing - answer-focuses on attracting customers via company-created Internet
content
platform - answer-web-based technology that enables the development, deployment, and
management of social media solutions and services
return on investment - answer-performance indicator that measures the amount gained from an
investment relative to the investment's cost
Key performance indicators (KPIs) - answer-The quantifiable metrics a company uses to
evaluate progress toward critical success factors
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