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(WGU D099) BUS 3130 - Sales Management - Objective Assessment Guide

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Western Governors University

(WGU D099) BUS 3130 - Sales Management - Objective Assessment Guide (WGU D099) BUS 3130 - Sales Management - Objective Assessment Guide (WGU D099) BUS 3130 - Sales Management - Objective Assessment Guide

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D099 BUS 3130

Sales Management

OBJECTIVE ASSESSMENT GUIDE

© WGU 2024/2025

,1. Multiple Choice: What is the primary goal of Customer
Relationship Management (CRM) in sales?
a) Increasing product prices
b) Reducing operational costs
c) Improving customer satisfaction and loyalty
d) Decreasing the sales cycle duration
Correct Answer: c) Improving customer satisfaction and loyalty
Rationale: CRM aims to build long-term relationships with
customers, leading to increased satisfaction and loyalty, which are
crucial for repeat business and referrals.

2. Fill-in-the-Blank: The ________ effect describes a situation
where high-performing employees elevate the performance of
those around them.
Correct Answer: Spillover
Rationale: The spillover effect occurs when the positive behaviors
and performance of top employees influence their colleagues,
leading to overall team improvement.

3. True/False: In sales management, market segmentation is
irrelevant in the context of globalized markets.

© WGU 2024/2025

, Correct Answer: False
Rationale: Even in global markets, segmentation is vital for
tailoring sales strategies to specific groups, optimizing resource
allocation, and achieving competitive advantage.

4. Multiple Response: Which of the following are key components
of a sales strategy? (Select all that apply)
a) Target market identification
b) Pricing strategy
c) Distribution channels
d) Product design
Correct Answers: a) Target market identification, b) Pricing
strategy, c) Distribution channels
Rationale: These components are essential for defining how a
product or service will be sold, to whom, at what price, and through
which channels.

5. Multiple Choice: Effective sales forecasting relies on:
a) Intuition of the sales team
b) Historical sales data analysis
c) A single economic indicator
d) The CEO's vision
Correct Answer: b) Historical sales data analysis
© WGU 2024/2025

, Rationale: Reliable forecasting is based on quantitative analysis of
historical data to predict future sales trends and make informed
decisions.

6. Fill-in-the-Blank: The process of managing a company's
interactions with current and potential customers is known as
________.
Correct Answer: Customer Relationship Management
Rationale: CRM involves strategies and technologies that
companies use to manage and analyze customer interactions
throughout the customer lifecycle.

7. True/False: Cross-selling is less profitable than acquiring new
customers.
Correct Answer: False
Rationale: Cross-selling to existing customers is often more cost-
effective and profitable due to the established relationship and
lower acquisition costs.

8. Multiple Response: Effective sales managers should possess
which of the following skills? (Select all that apply)
a) Technical product knowledge
b) Financial acumen
c) Empathy

© WGU 2024/2025

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