Hootsuite Certification Questions And Answers 2024 Verified Study Solutions
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Course
Hootsuite Certification
Institution
Hootsuite Certification
Hootsuite Certification Questions And Answers 2024 Verified Study Solutions
What metric should you track if you want to see how many unique users are seeing your post? ANS Reach
After analyzing the data from your social media audit, the "stop, start, continue" model can help guide your next st...
Hootsuite Certification Questions And Answers 2024
Verified Study Solutions
What metric should you track if you want to see how many unique users are seeing your post? ANS Reach
After analyzing the data from your social media audit, the "stop, start, continue" model can help guide your next
steps. For example, if your audit determined that video content achieves high engagement across all platforms, what
should you do? ANS Start - increase social video production budget
Strategic social media policy documents are like your team's playbook - a tool they can quickly reference for
information. What information should they contain? ANS Roles and Responsibilities
Social media overview
Directions to other documents
What are some best practices to make sure your data is easy to understand in your report? (Choose Three Answers)
ANS Explain how the data impacted brand objectives
Visualize your data
Only show data that is relevant to your report
Content pillars are the set topics and themes that your brand focuses on for its social media posts. Why are they a
useful part of your social media strategy? (Choose Two Answers) ANS They help give your content direction
and structure
They give you set topics for your brand to focus on
One benefit of an engaged community is receiving feedback that you can use to improve your brand. What are two
practical methods you might use to get broad audience feedback on your brand? ANS Ask for feedback via a
poll or questionnaire
Use a social listening tool to find honest feedbacK
External content can be a great way to fill up your content calendar, but you shouldn't share everything that comes
across your feed. What can you check to determine what external content is worth sharing on your socials? ANS
If the content aligns with your content pillars relevant key topics
You can have the best content in the world, but if you don't know when to post it to get it in front of as many eyes as
possible - then all your work might be for nothing. What are the three key factors that help determine your posting
frequency? ANS Your audience activity
, Your platform data
Your strategic goals
There are several key elements of a strong social media strategy. Which element of your strategy outlines in detail
what you plan to achieve? ANS Your social media objectives
Inclusivity means making sure everyone feels welcome, especially those that have been historically marginalized.
Which of these are examples of using inclusivity in your socials? (Choose Three Answers) ANS Using correct
terminology (visually impaired)
Using neutral language (salesperson vs. salesman)
Considering many identities in your copy (Gender, Cultue,etc)
Which of the following are best practices for responding to a social media crisis? (Choose Three Answers) ANS
Pause all outgoing content to review it for anything obsolete or tone deaf
Review and update social profiles to highlight any changes
Listen to what your audience is saying for insight into sentiment
What are some examples of commonly used social media tactics? (Choose Three Answers) ANS Promoting user
generated content
Running a contest or giveaway
Interacting with your audience in the comment section
What are some of the advantages of using video in your socials? (Choose Two Answers) ANS Audiences engage
with video content more than any other type
Platforms favour video content over any other type
Which of the following is a S.M.A.R.T social media objective? ANS Increase link clicks on Instagram by 10%
in Q4
A content strategy is a tactical plan for how you will achieve your goals with your socials. What are the three key
components of a content strategy? ANS Research and analysis
Content-specific goals
Your plan for sharing content
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