TRT3701 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE September 2024
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Hospitality Administration
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TRT3701 Assignment
2 (COMPLETE
ANSWERS) Semester 2
2024 - DUE September
2024 ; 100% TRUSTED
Complete, trusted
solutions and
explanations.
ADMIN
[COMPANY NAME]
, TRT3701 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE September 2024 ; 100% TRUSTED
Complete, trusted solutions and explanations.
Case study In Activity 3.2 of the study guide you learned how
leading hotel brands such as Marriott Hotels and
InterContinental Hotel Group (IHG) design hotels that meet the
needs of their target market. Activity 3.4 required you to
propose an accommodation establishment within your
community or any other community/town/city/national park or
game reserve of your choice. In this activity (Activity 3.4), you
were also required to identify a target market for the
accommodation establishment that you proposed. 2.1. The
InterContinental Hotel Group (IHG) formulated a four-step
process when designing Even Hotels, which is one of its hotel
brands. Apply this four-step process in the context of the
accommodation establishment that you proposed in Activity 3.4
of the study guide. In your answer, provide the physical address
of the potential location for your proposed accommodation
establishment. Important. The discussion of each step should be
detailed and be based on the on your proposed accommodation
establishment. (40) 10 marks will be awarded for the
introduction, conclusion, and references (refer to the marking
rubric).
Certainly! Here's a detailed application of the four-step process
used by InterContinental Hotel Group (IHG) for designing Even
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