MARK 3000 - Chapters 2,8,13 - Grantham UGA Questions and Answers | Latest Update | 2024/2025 | Rated A+
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MRK 3000 -
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MRK 3000 -
MARK 3000 - Chapters 2,8,13 - Grantham
UGA Questions and Answers | Latest
Update | 2024/2025 | Rated A+
What is the difference between a tactical and strategic marketing plan?
A tactical plan focuses on short-term actions, while a strategic plan outlines long-term goals.
How do seasonal t...
MARK 3000 - Chapters 2,8,13 - Grantham
UGA Questions and Answers | Latest
Update | 2024/2025 | Rated A+
What is the difference between a tactical and strategic marketing plan?
✔✔ A tactical plan focuses on short-term actions, while a strategic plan outlines long-term goals.
How do seasonal trends affect marketing strategies?
✔✔ They influence promotional activities and product offerings based on seasonal demand.
What is a buyer persona?
✔✔ A semi-fictional representation of an ideal customer based on research and data.
How does a company use demographic information in marketing?
✔✔ To tailor marketing campaigns to specific age groups, income levels, and other demographic
factors.
What is the role of experiential marketing?
✔✔ To create memorable experiences that engage consumers and enhance brand connection.
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,What is a marketing channel?
✔✔ The path through which a product or service moves from producer to consumer.
How does competitive intelligence benefit a business?
✔✔ By providing insights into competitors' strategies and market positioning.
What is the purpose of a market opportunity analysis?
✔✔ To identify and evaluate potential areas for business growth.
How can social media be leveraged for brand building?
✔✔ By engaging with audiences and creating content that enhances brand visibility and
reputation.
What is the role of a product’s packaging in marketing?
✔✔ To attract customers, provide information, and differentiate the product from competitors.
What is the purpose of a customer satisfaction survey?
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, ✔✔ To gather feedback on customer experiences and identify areas for improvement.
How can a company use behavioral data in marketing?
✔✔ To tailor marketing efforts based on customers' actions and purchase history.
What is a marketing niche?
✔✔ A specialized segment of the market with unique needs or preferences.
How does a business measure brand equity?
✔✔ By assessing the brand’s value based on customer recognition, loyalty, and perceived
quality.
What is the significance of a sales pipeline?
✔✔ To track the stages of the sales process and manage potential leads and opportunities.
How does influencer marketing impact consumer trust?
✔✔ By leveraging the credibility of influencers to build trust and promote products.
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