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MARK 3000 - Test 3 - UGA Grantham Questions and Answers | Latest Version | 2024/2025 | 100% Verified
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MARK 3000 - Test 3 - UGA Grantham Questions and Answers | Latest Version | 2024/2025 | 100% Verified What is the primary goal of customer relationship management (CRM)? To manage and improve interactions with current and potential customers. How does a brand's reputation affect its mark...

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  • September 3, 2024
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  • 2024/2025
  • Exam (elaborations)
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MARK 3000 - Test 3 - UGA Grantham
Questions and Answers | Latest Version
| 2024/2025 | 100% Verified
What is the primary goal of customer relationship management (CRM)?


✔✔ To manage and improve interactions with current and potential customers.




How does a brand's reputation affect its marketing strategy?


✔✔ A positive reputation can enhance brand loyalty and attract new customers.




What is the purpose of market segmentation?


✔✔ To divide a market into distinct groups with specific needs and characteristics.




What does the term "market penetration" refer to?


✔✔ Increasing market share within existing markets.




What is a marketing strategy?


✔✔ A plan to reach specific business goals through targeted marketing efforts.




1

,What role does digital marketing play in modern business?


✔✔ It leverages online platforms and technologies to reach and engage customers.




What is the difference between B2B and B2C marketing?


✔✔ B2B marketing targets businesses, while B2C marketing targets individual consumers.




What is an example of a promotional tactic?


✔✔ Offering discounts or special deals to attract customers.




How can businesses measure the success of a marketing campaign?


✔✔ By analyzing metrics such as conversion rates, sales, and engagement.




What is the purpose of competitive benchmarking?


✔✔ To compare a company’s performance with industry standards or competitors.




What is the role of content marketing in attracting customers?


✔✔ To create and share valuable content that engages and informs potential customers.




2

,How does a company benefit from having a strong brand identity?


✔✔ It differentiates the company from competitors and builds customer loyalty.




What is a market analysis?


✔✔ An assessment of the market to understand its size, trends, and dynamics.




What does "brand positioning" involve?


✔✔ Defining how a brand is perceived in the minds of consumers relative to competitors.




How can businesses use email marketing effectively?


✔✔ By sending targeted and personalized emails to engage with customers and drive sales.




What is the purpose of a sales strategy?


✔✔ To outline methods for achieving sales targets and increasing revenue.




What does "customer acquisition cost" mean?


✔✔ The total cost of acquiring a new customer, including marketing and sales expenses.




3

, What is a loyalty program?


✔✔ A marketing strategy designed to reward and retain customers through incentives.




How does social media marketing benefit a business?


✔✔ By increasing brand visibility and engagement with potential customers on social platforms.




What is the significance of a unique value proposition (UVP)?


✔✔ It communicates the unique benefits and value that a product or service offers to customers.




Integrated Marketing Communications ✔✔Represents the promotion dimension of the four p's.


Encompasses a variety of communication disciplines; general advertisement, personal selling,

sales promotion, public relations, direct marketing, and electronic media; in combination to

provide clarity, consistency, and maximum communicative impact




Awareness

Interest

Desire


Action ✔✔What does the AIDA Model consist of?


4

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