Exam (elaborations)
CIB 4203 - Chapter 4 Exam Questions and Correct Answers
- Course
- Institution
CIB 4203 - Chapter 4 Exam Questions and Correct Answers
[Show more]
Seller
Follow
Content preview
CIB 4203 - Chapter 4 Exam Questions andCorrect Answers
Most databases share a common structure.
List 3 components of it. - ANSWER 1- Files (tables)
2- Records (rows)
3- Fields (columns)
*______ hold information on a single topic such as customers, products, transactions or service
requests.*
A. Files (tables)
B. Records (rows)
C. Fields (columns) - ANSWER Files (tables)
*Each ______ contains a number of records (rows).*
A. File (table)
B. Record (row)
C. Field (column) - ANSWER File (table)
*Each ______ contains a number of elements of data.*
A. File (table)
B. Record (row)
C. Field (column) - ANSWER Record (row)
*Elements of data are arranged in common set of ______ across the table.*
,A. Files (tables)
B. Records (rows)
C. Fields (columns) - ANSWER Fields (columns)
Building a customer-related database consists of 6 phases.
List them. - ANSWER 1- Define the database functions
2- Define the information requirements
3- Identify the information sources
4- Select the database technology and hardware platform
5- Populate the database
6- Maintain the database
*______ are defined by the CRM-related purposes for which data is acquired, enhanced,
stored, distributed and used.*
A. Database functions
B. Information requirements - ANSWER Database functions
*______ CRM uses data to identify target customers*
A. Strategic
B. Operational
C. Analytical
D. Collaborative - ANSWER Strategic
*______ CRM uses data to help in the everyday running of the business.*
A. Strategic
B. Operational
C. Analytical
, D. Collaborative - ANSWER Operational
*______ CRM uses customer related data to support marketing, sales, and services decisions.*
A. Strategic
B. Operational
C. Analytical
D. Collaborative - ANSWER Analytical
*______ CRM uses operational and analytical data with the partners to align their efforts to
serve end-customers.*
A. Strategic
B. Operational
C. Analytical
D. Collaborative - ANSWER Collaborative
Data is organized into 2 subsets.
List them. - ANSWER 1- OLTP (online transaction processing) databases
2- OLAP (online analytical processing) databases
*Analytical data resides in an ______ database.*
A. OLTP (online transaction processing)
B. OLAP (online analytical processing) - ANSWER OLAP (online analytical processing)
*The information in the ______ database is normally a summarized extract of the ______
database, enough to perform the analytical tasks.*
A. OLTP, OLAP
B. OLAP, OLTP - ANSWER OLAP, OLTP
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller KenAli. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73773 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now