Business Communication Exam II
Questions with Correct Answers
How does Business Writing differ from other types of writing? - Answer-Purpose,
Persuasive, Economical, and Reader Oriented
Purpose in business writing - Answer-conveys information and solves problems.
Persuasive in business writing - Answer-goal is to make the audience accept the
message
Guffey's 3x3 Writing Process - Answer-Prewritting, Writing, and Revising.
How much time should you spend on the revising, editing, and proofreading in the
writing process? - Answer-50%
Analyzing in business writing. - Answer-identify the purpose, and select the best
channel.
Anticipating in business writing. - Answer-visualizing primary readers and secondary
readers.
Three major audiences to envision. - Answer-Colleagues, superiors, and customers.
Questions to ask when selecting the best channel for a message. - Answer-How
important the message, how much feedback, how fast is feedback needed, and is a
permanent record necessary. How much can be spent, how formal, and how sensitive is
the message.
Difference between blog and wiki. - Answer-Blog one person, can't change. Wiki, group
can change information.
You want to persuade a colleague to apply for an open sales position in the territory that
you manage. Best communication channel? - Answer-Call them or walk down to them.
You need to update your manager on the results of a sales presentation with a new
client. Best communication channel? - Answer-E-mail.
As a travel agent, you need to contact hundreds of clients and tell them that an increase
in fuel costs will force the cruise line to increase its fees. Best communication channel?
- Answer-Letter.
, We regret to announce that our electronics center is able to honor iPhone discounts
only for a limited initial offer during the next 30 days? - Answer-Get rid of negative
attitude, change regret, limited and only.
To allow us to continue our policy of selling name brands at discount prices, we can
give store credit, but we cannot give cash refunds on returned merchandise. -
Answer-...
Be conversational but professional - Answer-use warm, friendly, and informal writing.
Don't use slang, abbreviations, or chit-chat.
Express thoughts positively - Answer-avoid words like complaint, criticism, defective,
failed, mistake, and neglected.
She didn't have the guts to badmouth him to hz face? - Answer-She didn't have the guts
to confront him too his face.
Be courteous - Answer-soften the tone of the message by using words like "please" and
"thank"
Strive for bias-free language, avoiding gender race age and disability related. - Answer-
Change language to be neutral.
Use plain language and familiar words - Answer-use strong verbs and concrete nouns
to provide more specific information to your audience.
Employ precise, vigorous words - Answer-For ex.
When communicating investment information, avoid what? - Answer-Misleading
information, exaggeration, and half truths.
When communicating marketing information avoid what? - Answer-False advertising
about quality and performance.
When communicating human resource information avoid what? - Answer-Subjective
statements in evaluating employees; describe job-related specifics objectively, avoid
promissory statements in writing job ads and applications.
Whats protected by copyright laws? - Answer-Charts, graphs, photos, music, anything
created privately or originally after 1989.
Adapting to Legal and Ethical Responsibilities? - Answer-Assume everything
copyrighted, internet items not public domain, observe fair use restrictions, don't
assume that footnote is all that is needed, ask for permission.
