Business Communications Exam 2 Ch.
5-8 Questions with Latest Update
Why do some business people criticize e-mail? - Answer-Critics say that email is
outdated, inefficient, and slowly dying. It takes too much time, increases stress, and
leaves a dangerous "paper" trail.
When is e-mail appropriate? - Answer-Emails are appropriate for, short, informational
messages that request information and respond to inquiries. especially for messages to
multiple receivers and messages that must be saved, also as a cover document when
sending longer attachments.
Describe the writing plan for informational e-mail messages. - Answer-Subject line:
Summarizes the main idea
Opening: Reveal the main idea immediately but in an expanded form
Body: Explain and justify the main idea using headings, bulleted lists, and other high-
skim techniques when appropriate
Closing: Include a) action information, dates, or deadlines b)a summary of the message
c) Closing thought
What are the risks of instant messaging and texting? - Answer-Liability burden, and
security and compliance
List the five best practices for using IM and texting that you consider most important. -
Answer-Follow company policies, don't disclose sensitive data, Don't text while driving a
car, Separate business contacts from family and friends, Don't forward or link to
inappropriate photos, videos, or art
How do organizations use and deliver podcasts? - Answer-organizations use podcasts
to broadcast repetitive information that does not require interaction. Organizations
deliver podcasts through many different platforms such as YouTube, Podcast Awards
websites etc...
Explain what a wiki is and lists its advantages. - Answer-A wiki is a web-based tool that
employs easy-to-use collaborative software to allow multiple users to collectively create,
access., and modify documents.
The advantages of these are that wikis capitalize on crowdsourcing and that working on
the same content jointly eliminates the infamous problem of version confusion.
How do companies use blogs? - Answer-Companies use blogs to help create virtual
communities, build brands, and develop relationships.
, What seven tips would you give to a beginning blogger?? - Answer-Craft a catchy but
concise title, ace the opening paragraph, provide details in the body, consider visuals,
include calls to action, edit and proofread, respond to posts respectfully.
Name potential risks of social networks for businesses - Answer-productivity losses,
compromising trade secrets, and attracting the wrath of huge internet audiences, and
facing embarrassment over inappropriate and damaging employee posts. Network
admins fear security breaches from the unauthorized private use of work-issued
devices.
What are routine messages, and why is the direct strategy useful for them? - Answer-
Routine messages include simple requests for information or action, replies to
customers, and explanations to coworkers, other types are instructions, direct claims,
and complaints.
The direct strategy is useful because routine messages are positive or neutral
messages.
When are letters still the preferred channel of communication despite the advent of e-
mail, social networking, and other electronic communication technologies? - Answer-
When you want to provide a permanent record, safeguard confidential, convey formality
and sensitivity, or delivering persuasive, well-considered messages
Why should businesses welcome customer comments online? - Answer-Because online
reviews are opportunities for savvy businesses to improve their products or services
and may serve as a free and efficient crowd sourced quality-control systems.
How should instructions be written? Give an example. - Answer-instructions should be
written in an imperative mood.
Ex: Send the contract immediately, install the app first.
What is a claim? When should it be straightforward? - Answer-A claim is when a
customer must write to identify or correct a wrong. it should be straightforward when you
expect the receiver to readily agree to your terms.
Why should a direct claim be made by letter rather than by e-mail or a telephone call? -
Answer-Direct claims should be made by letter rather than by e-mail or telephone call
because letters are convincingly establish a record of what happened and command
more attention.
What is an adjustment message? - Answer-When a company receives a claim and
decides to respond favorably, the message is called an adjustment.
What are a writer's three goals in composing an adjustment message?? - Answer-
Adjustment messages are for rectifying the wrong, regaining the confidence of the
customer, and promoting further business
