Where does the most amount of ad revenue come from? - Correct Answer Television
How much revenue is made from television? - Correct Answer $71 billion
Who profits the most from ad revenue worldwide? - Correct Answer USA
Who profits the second most from ad revenue worldwide? - Correct...
COM2740 Final Exam Review Answered & Graded
Where does the most amount of ad revenue come from? - Correct Answer Television
How much revenue is made from television? - Correct Answer $71 billion
Who profits the most from ad revenue worldwide? - Correct Answer USA
Who profits the second most from ad revenue worldwide? - Correct Answer China
What are popular methods of advertisement? - Correct Answer Billboards, internet, television, radio,
social media, emails
What are the four P's of marketing? - Correct Answer Product
Price
Promotion
Place
How is advertising different from marketing? - Correct Answer Advertising is a PART of marketing
How is marketing different from advertising? - Correct Answer Marketing has deeper, broader, more
expansive goals than just selling a product. Marketing can include advertising, but they are not one in
the same
How is advertising different from PR? - Correct Answer Advertising is paid media, designed for the
short-term, and to sell something
How is PR different from advertising? - Correct Answer PR is more long-term, is earned media, and
focuses on the overall relationship between a company and its publics
, What happened in the Torches of Freedom Campaign? - Correct Answer Ads targeted women to show
them that they CAN in fact smoke in public. Once exposed to this, women began to buy cigarettes and
smoke, and the overall sales went up 30% over 30 years
Why is PR so hard to define? - Correct Answer It's a relatively new industry and still defining itself
Who launched the PR industry? - Correct Answer Ivy Lee and Edward Bernays
What did Ivy Lee do? - Correct Answer He is the father of modern PR, the first to use handouts, and was
the one to begin the PA Railroad Strike in 1906
What did Edward Bernays do? - Correct Answer He wrote the first PR textbook titled Crystalizing Public
Opinion
What is journalistic truth? - Correct Answer When journalists assemble and verify pieces of information,
then try to convey that information in a meaningful and accurate format for readers
How to be objective in journalism - Correct Answer Remove yourself from the situation
What is necessary for journalistic content? - Correct Answer The truth must also be function, you must
be able to do something with it
Why is mass communication necessary in business? - Correct Answer Every business relies upon
communication for success. They need a person or people to help the company communicate internally,
and externally with the community and their specific publics
What is mass communication used for in business? - Correct Answer To announce a change in
ownership.management, a change in business location, announce sales and product changes, and to
help people form public opinions
What communication careers are specific to business? - Correct Answer Recruiters
Spokespeople, Executive coaches Brand reps
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