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COM2740 Final Exam With Solutions

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Media Effects - Correct Answer the consequences or impacts of media use on individuals, society, and culture Example of media effects - Correct Answer Violence because of video games Micro level of media effects - Correct Answer the individual Macro level of media effects - Correct Answ...

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  • September 4, 2024
  • 20
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • mass society theo
  • media effects the consequences or impacts of media
  • example of media effects violence because of video
  • micro level of media effects the individual
  • macro level of media effects society

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  • COM2740
  • COM2740

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COM2740 Final Exam With Solutions
Media Effects - Correct Answer the consequences or impacts of media use on individuals, society, and
culture



Example of media effects - Correct Answer Violence because of video games



Micro level of media effects - Correct Answer the individual



Macro level of media effects - Correct Answer society



Mass society theory - Correct Answer everyone reacts the same way to media



Individual differences and limited effects - Correct Answer audiences can actively choose the media they
want



Intervening variables affect audiences' uses and reactions to media messages - Correct Answer



Content analysis - Correct Answer looking for particular things during exposure to media



Textual analysis - Correct Answer looking for latent meanings in text



Selective attention - Correct Answer individuals choose to pay attention to messages that relate to our
interests, beliefs and values; ignore messages that are contrary



Selective exposure - Correct Answer individuals actively select their media; individuals are more likely to
seek out information that matches their pre-existing views



Selective perception - Correct Answer individuals adapt media messages to fit their own personal
preferences

,Selective retention/recall - Correct Answer the tendency to remember messages that we consciously
perceive and accept, and we ignore the messages that we consciously ignore and reject



What do the selective attention/exposure/perception/retention theories prove? - Correct Answer That
media does not affect us all in the same way, but they do have effects



Social learning theory - Correct Answer Alberta Bandura and the Bobo doll studies. We choose our
actions based on learning and modeling, but also through direct experiences



-attention

-retention (recall)

-reproduction (enact)

-motivation (expect reward)



Social cognitive theory - Correct Answer *focuses on the idea of motivation*

-observational learning

-inhibitory effects

-disinhibitory effects



Cultivation theory - Correct Answer heavy exposure to TV makes people believe that the real world is
similar to the media world = "mean world syndrome"



True or False: the media do not tell us what to think, but what to think about - Correct Answer True



True or false: the importance journalists give to their stories by what they say and how they say it helps
determine how important the public thinks the topic is - Correct Answer True



Agenda setting and an example - Correct Answer Agenda Setting = the process whereby the mass media
determine what we think and worry about.

, EX: Bethany Hamilton loses her arm to shark attack, more people across the U.S. are afraid of sharks



What are the 6 basic components of communication? - Correct Answer 1. Source

2. Message

3. Channel

4. Receiver

5. Noise

6. Feedback



Source - Correct Answer transmits/encodes the message



Message - Correct Answer the message that is being communicated



Channel - Correct Answer medium through which communication is passed



Receiver - Correct Answer decodes the message



Define decoding - Correct Answer the process of taking the stimuli that have been received and giving
them meaning through individual interpretation and perception



Noise - Correct Answer anything not intended by the information source



Feedback - Correct Answer occurs throughout the communication process; messages we send back to
the source



True of false: some feedback is better than no feedback - Correct Answer true



True or false: negative feedback can sometimes be more helpful than positive feedback - Correct Answer
true

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