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Revolutionizing Recruitment and Talent AcquisitionModule code: MBA7066
Module Title:
New Business Project & Professional Practice
Academic year: 2023/2024
Semester: Semester 2
Assessment Title: Writ 1
BUSINESS PLAN REPORT
1
ACME Workforce Solutions
,Revolutionizing Recruitment and Talent Acquisition
Name – Dishant Dixit
Student ID - 20277995
ACME WORKFORCE SOLUTIONS
123 Innovation Drive
Tech City, London
EC1A 1BB
United Kingdom
Email:
Contact Number: +44 20 7946 0850
Fax: +44 20 7946 0851
ACME WORKFORCE SOLUTIONS
,Revolutionizing Recruitment and Talent Acquisition
1. Table of Contents
1. Table of Contents........................................................................................................................ 3
2. Executive Summary.................................................................................................................... 5
3. General Company Description....................................................................................................5
3.1. Company Summary.............................................................................................................. 6
3.3. Vision Statement................................................................................................................. 6
3.4. Goals and Objectives............................................................................................................7
4. Products and services.................................................................................................................8
4.1. Product Variants................................................................................................................. 10
5. Marketing Plan.......................................................................................................................... 11
5.1. Market Research................................................................................................................ 11
5.2. Macro-environmental Analysis............................................................................................12
5.3. Economics.......................................................................................................................... 14
5.4. Marketing Strategy.............................................................................................................. 15
5.5. Sales Strategy.................................................................................................................... 15
5.6. Niche/USP.......................................................................................................................... 16
5.7. Promotion and Pricing........................................................................................................ 16
5.8. Proposed location and Distribution channels......................................................................17
6. Operational and Resource Plan................................................................................................19
6.1. Operational Workflow......................................................................................................... 19
6.2 Personnel Plan.................................................................................................................... 20
6.3 Production/Manufacturing....................................................................................................20
6.4 Inventory & Suppliers........................................................................................................... 20
6.5 Credit Policies...................................................................................................................... 20
6.6 Location............................................................................................................................... 21
6.7 Legal and Environment.......................................................................................................21
7. Management and Organization.................................................................................................21
8. Personal Financial Statement...................................................................................................23
9. Start-up Expenses and Capitalization.......................................................................................24
10. Financial Plan.......................................................................................................................... 24
3
ACME Workforce Solutions
, Revolutionizing Recruitment and Talent Acquisition
10.1. Profit and Loss Projection.................................................................................................25
10.2. Sales collection................................................................................................................. 26
10.3. Projected cash flow........................................................................................................... 26
10.4. Balance sheet................................................................................................................... 28
10.5. Break even analysis for year 1:.........................................................................................29
11. Limitations/Risk Analysis.........................................................................................................30
12. Conclusion.............................................................................................................................. 32
References.................................................................................................................................... 33
Appendix 1: Profit and Loss Projection (year 2 & 3)...................................................................36
Appendix 2: Sales collection (year 2 & 3)..................................................................................37
Appendix 3: Projected cash flow (year 2 & 3)............................................................................38
Appendix 4: Balance sheet (year 2 & 3)....................................................................................39
ACME WORKFORCE SOLUTIONS
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