BUSN 201 Exam Questions With Revised
Answers
The majority of product ideas come from
*Marketing consultants
*small sized organizations and entrepreneurs
*large organizations
*medium-sized organizations - answerSmall sized organizations and entrepreneurs
By making Christmas decorations availa...
*Marketing consultants
*small sized organizations and entrepreneurs
*large organizations
*medium-sized organizations - answer✔✔Small sized organizations and entrepreneurs
By making Christmas decorations available the day after Thanksgiving, Holly's Holiday Shop is
offering customers what kind of utility?
*place utility
*Time utility
*ownership utility
*form utility - answer✔✔Time Utility
When a Domino's delivery person brings a pepperoni pizza to your dorm room, this is an
example of _____.
Time utility
place utility
form utility
ownership utility - answer✔✔Place Utility
When a soap manufacturer adds liquid soap to its product line, the manufacturer is providing
which type of utility?
place - answer✔✔Form
To analyze the market to see whether you should go forward with the development of a new
product, you should answer all of the following questions except:
Is this product something I want to sell?
who would my customers be?
How will customers benefit from my product?
why will customers buy the product from me? - answer✔✔Is this product something I want to
sell?
Connie's is a regional chain of family-style restaurants in the Midwest. Over the years, Connie
Sedgewick has been an innovative, hard-working businessperson who's expanded her business to
15 locations in four states. A "calling card" of her restaurants is the superior customer service
provided by the entire staff and the ability to add and change menu items for local customer
preferences. Connie has a good working relationship with suppliers, employees, and customers
and a good reputation in the communities where she does business. - answer✔✔
In such activities as greeting customers, seating them, taking their orders, cooking their food, and
serving them, Connie's staff is providing _____.
trying to spend more time with the customer
customer relations
a combination service/product
services - answer✔✔Services
Your product idea is to offer cruises for college students. Your market niche is:
college students who take cruises.
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