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TRT3701 Assignment 2 Semester 2 2024
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TRT3701 Assignment 2 Semester 2 2024 QUESTIONS WITH DETAILED ANSWERS
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TRT3701 Assignment 2Semester 2 2024
QUESTIONS WITH ANSWERS
, TRT3701 Assignment 2 Semester 2 2024
Case study
In Activity 3.2 of the study guide you learned how leading hotel brands such
as Marriott Hotels and InterContinental Hotel Group (IHG) design hotels
that meet the needs of their target market.
Activity 3.4 required you to propose an accommodation establishment
within your community or any other community/town/city/national park or
game reserve of your choice. In this activity (Activity 3.4), you were also
required to identify a target market for the accommodation establishment
that you proposed. 2.1. The InterContinental Hotel Group (IHG) formulated
a four-step process when designing Even Hotels, which is one of its hotel
brands. Apply this four-step process in the context of the accommodation
establishment that you proposed in Activity 3.4 of the study guide. In your
answer, provide the physical address of the potential location for your
proposed accommodation establishment. Important. The discussion of
each step should be detailed and be based on the on your proposed
accommodation establishment. (40) 10 marks will be awarded for the
introduction, conclusion, and references (refer to the marking rubric).
Introduction
Designing an accommodation establishment that meets the needs and
expectations of a specific target market is a critical aspect of the hospitality
industry. Drawing inspiration from the four-step design process utilized by
the InterContinental Hotel Group (IHG) in creating their Even Hotels brand,
this case study will apply these steps to a proposed accommodation
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