ARE 136 CH 3 PASSED Exam Questions and CORRECT Answers
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Course
ARE 136
Institution
ARE 136
ARE 136 CH 3 PASSED Exam Questions
and CORRECT Answers
39. Which of the following is a major factor that gave rise to advertising? - Correct Answera. The industrial revolution
40. The foundation was laid for advertising to become a prominent part of the business
environment when the Western ...
ARE 136 CH 3 PASSED Exam Questions
and CORRECT Answers
39. Which of the following is a major factor that gave rise to advertising? - Correct Answer-
a. The industrial revolution
40. The foundation was laid for advertising to become a prominent part of the business
environment when the Western world turned to as the foundation of economics. - Correct
Answer- c. capitalism
41. During the 1840s, the. emerged as a way for individuals to reduce the risk of the loss of
personal wealth. when investing in business ventures. - Correct Answer- b. principle of
limited liability
42. Which of the following was a result of the principle of limited liability gaining acceptance
in the 1840s? - Correct Answer- d. Accumulation of large amounts of capital to finance the
Industrial Revolution
43. National firms started putting names on their products because: - Correct Answer- c.
brands commanded a higher price than commodities.
44. By the late 1800s, manufacturers were developing brand names. This helped them: -
Correct Answer- c. gain power.
45. How did early marketers establish a degree of power with their brands? - Correct Answer-
a. By getting consumers to identify them and pay higher prices for them
46. Which of the following is true about advertisements in the preindustrialization era? -
Correct Answer- d. The messages were informational in nature.
47. During the pre-industrialization era, advertisements appeared in. - Correct Answer- c.
newsbooks
48. During the , advertising messages were primarily informational in nature. - Correct
Answer- a. preindustrialization era (pre-1800)
, 49. In the mid-1800s, advertising was done through . - Correct Answer- b. dailies
50. The expansion of newspaper circulation in America was fostered by: - Correct Answer- c.
extended railroads and growing urban centers.
51. Which of the following is true about advertising in the industrialization era? - Correct
Answer- a. Banks considered advertising to be a sign of financial weakness.
52. By the early 1900s, the "power of advertising" was based on the reality that consumers: -
Correct Answer- c. are willing to pay more money for brands.
53. Ads for products during the "P.T. Barnum Era" (1875 to 1918) were characterized by: -
Correct Answer- a. a bold and garish style filled with incredible claims.
54. Why did women become the primary target for advertisers in the 1920s? - Correct
Answer- b. They made most of the purchasing decisions for the household.
55. Ads in the 1920s showed slices of life in a way that depicted: - Correct Answer- c. how
consumers should have a good time.
56. Which of the following advertising agencies dominated the 1920's ad industry? - Correct
Answer- b. J. Walter Thompson
57. Which of the following types of advertisements evolved during the 1920s? - Correct
Answer- d. Slice-of-life
58. During which era were big businesses and advertising viewed with suspicion? - Correct
Answer- a. The Depression (1929 to 1941)
59. Which of the following is true about advertising during the Great Depression? - Correct
Answer- c. Advertisers adopted a tough, no-frills advertising style.
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