ARE 136 CH 4 UPDATED Exam Questions and CORRECT Answers
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Course
ARE 136
Institution
ARE 136
ARE 136 CH 4 UPDATED Exam Questions
and CORRECT Answers
1. Societies tend to monitor advertising to determine what is irresponsible, unethical, or
illegal. Despite social shifts and
technological advances, a culture's views on what is acceptable and unacceptable never
change.
a. True
b. F...
ARE 136 CH 4 UPDATED Exam Questions
and CORRECT Answers
1. Societies tend to monitor advertising to determine what is irresponsible, unethical, or
illegal. Despite social shifts and
technological advances, a culture's views on what is acceptable and unacceptable never
change.
a. True
b. False - Correct Answer- b. False
2. As a promotional tool and an industry, advertising gets a lot of attention, scrutiny, and
criticism today because it is so conspicuous and has established a global presence.
a. True
b. False - Correct Answer- a. True
3. The social aspects of advertisement are often volatile. a. True
b. False - Correct Answer- a. True
4. Critics of advertising claim that advertising carries little of any good product information
and that most advertising is biased, limited, and inherently deceptive.
a. True
b. False - Correct Answer- a. True
5. Critics of advertising claim that advertisements do much more than just "shuffling of total
demand," but contribute to the increase of total demand.
a. True
b. False - Correct Answer- b. False
6. Proponents of advertising claim that advertising addresses a wide variety of basic human
needs. a. True
b. False - Correct Answer- a. True
,7. Advertisers of "controversial products" are in danger of deceiving the public when they
attempt to show social
responsibility, such as beer companies spending millions a year promoting responsible
drinking. a. True
b. False - Correct Answer- b. False
8. Critics of advertising argue that advertising creates a tendency of conformity and status-
seeking behavior. a. True
b. False - Correct Answer- a. True
9. It is possible to make a reasonable argument that the massive consumption that advertising
upholds and glorifies is actually quite good for American society, and for other cultures
around the world.
a. True
b. False - Correct Answer- a. True
10. Subliminal advertisement has been proved to be an effective way of embedding images
and messages into an advertisement that influences the unconscious minds of people.
a. True
b. False - Correct Answer- b. False
11. Even those who view advertising positively for other reasons often admit that it rarely
contributes to art and culture, and art and culture have little room for advertising.
a. True
b. False - Correct Answer- b. False
12. Advertisers have historically been responsible for buying air time on educational and
cultural programs despite their smaller audiences, thereby boosting the overall quality of
American television.
a. True
b. False - Correct Answer- b. False
13. In advertising, deception refers to making false or misleading statements in
advertisements. a. True
, b. False - Correct Answer- a. True
14. It is almost impossible to legislate against emotional appeals in ads, since even if they
seem exaggerated or inaccurate, they are unquantifiable so there is no way to prove this.
a. True
b. False - Correct Answer- a. True
15. The calls for restrictions on advertising to children over the years have been based on a
number of concerns, one of which is the promotion of superficial material things as necessary
and valuable.
a. True
b. False - Correct Answer- a. True
16. The Children's Food and Beverage Advertising Initiative is a voluntary commitment,
signed by many wellknown corporations, to stop advertising on children's television
programs.
a. True
b. False - Correct Answer- b. False
17. The FTC has regularly issued warnings to tobacco companies about ads that have been
shown to cause young people to start smoking, backed up by decades of substantial evidence
to this effect published by reputable medical journals.
a. True
b. False - Correct Answer- b. False
18. The three primary areas of advertising regulation are obscenity and profanity, deception,
and unsolicited or direct marketing.
a. True
b. False - Correct Answer- b. False
19. The FTC's regulations on deception have no authority over omissions or missing
information about a product, but
only cover those false statements or misleading claims actually made by the advertiser. a.
True
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