Daily notes straight from the slides. EXTRA completed study guides for all three unit exams at the bottom of the document. Exam questions are pulled directly from the study guide, so this is all you need to guarantee an A.
Instructor: Margaret “Mitzi” Stewart email: mitzih@uwyo.edu
Office: Ross Hall 439
Student hours: M 1:30-3 pm, W 2-3:30 pm or by appointment
Syllabus:
● Grading:
○ COURSE EVALUATION [at least 500 pts]
■ Quizzes [ approximately 350-400 pts]
● TENTATIVELY:
● Unit 1 Quiz will focus on the basics of mass media, history, and change.
● Unit 2 Quiz will focus on media platforms.
● Unit 3 Quiz will focus on information and persuasion industries, media
bias and media industry.
● Final Exam (last exam of the semester) is on Friday, December 15th at
10:15 am. Plan your travel accordingly.
○ Reflection Writing Assignments [approximately 20 points each, a few will be assigned
throughout the semester]
○ Poll Everywhere [at least 50 points]
○ EXTRA CREDIT—Possible, but not guaranteed.
■ Up to 10 points of extra credit may be earned throughout the semester. These
opportunities will be announced in class.
● No late work.
● Chill to email her a lot and about whatever
● TENTATIVE COURSE SCHEDULE
○ Week 1
■ Mon. 8/28: Syllabus Review
■ Wed. 8/30: Introduction to the Mass Media Revolution
■ Fri. 9/1: Introduction to the Mass Media Revolution
○ Week 2
■ Mon. 9/4: NO CLASS - LABOR DAY
■ Wed. 9/6: Introduction to the Mass Media Revolution
● Poll Everywhere Registration DUE at 12:00 p.m.
■ Fri. 9/8: Introduction to the Mass Media Revolution
○ Week 3
■ Mon. 9/11: Mass Media: A Brief Historical Narrative
■ Wed. 9/13: Mass Media: A Brief Historical Narrative
■ Fri. 9/15: Mass Media: A Brief Historical Narrative
,○ Week 4
■ Mon. 9/18: Mass Media: A Brief Historical Narrative
■ Wed. 9/20: Mass Media: A Brief Historical Narrative
■ Fri. 9/22: Mass Media: A Brief Historical Narrative
○ Week 5
■ Mon. 9/25: Exam 1 – Introduction, History and Change
● Tentatively *Exam 1*
■ Wed. 9/27: Print Media
■ Fri. 9/29: Print Media
○ Week 6
■ Mon. 10/2: Print Media
■ Wed. 10/4: Print Media
■ Fri. 10/6: Print Media
○ Week 7
■ Mon.10/9: Print Media
■ Wed. 10/11: Print Media
■ Fri. 10/13: Print Media
○ Week 8
■ Mon. 10/16: Music and Radio
■ Wed. 10/18: Music and Radio
■ Fri. 10/20: Music and Radio
○ Week 9
■ Mon. 10/23: Music and Radio
■ Wed. 10/25: Film and TV
■ Fri. 10/27: Film and TV
○ Week 10
■ Mon. 10/30: Film and TV
■ Wed. 11/1: Film and TV
■ Fri. 11/3: Film and TV
○ Week 11
■ Mon. 11/6: Film and TV
■ Wed. 11/8: Exam 2 - Platforms
● Tentatively *Exam 2*
■ Fri. 11/10: New Media and Video Games
○ Week 12
■ Mon. 11/13: New Media and Video Games
■ Wed. 11/15: New Media and Video Games
■ Fri. 11/17: Advertising and Public Relations
○ Week 13
■ Mon. 11/20: Advertising and Public Relations
■ Wed. 11/22: Advertising and Public Relations
■ Fri. 11/24: NO CLASS-THANKSGIVING
○ Week 14
■ Mon. 11/27: Advertising and Public Relations
, ■ Wed. 11/29: Advertising and Public Relations
■ Fri. 12/1: Media Industry and Media Bias
○ Week 16
■ Mon. 12/4: Media Industry and Media Bias
■ Wed. 12/6: Media Industry and Media Bias
■ Fri. 12/8: Housekeeping and review
○ Finals Week
■ Friday 12/15 @ 10:15 – 12:15 p.m.
● Exam 3 – Storytelling and Industry Exam 3
Lecture Notes
August 28th:
● Ross Hall 423 is a computer lab (especially for comm and jr majors)
August 30th:
● Unit one: Introduction to the mass media revolution
○ Media in a changing world
■ Media literacy: The ability to understand and make good use of media
● Educated and informed media consumption
■ History is shaped by media
■ Public relations and advertising
■ Media and politics
■ Media economics and business
■ There is a huge difference between digital natives and those who have had to
adapt
● This is why grandma sends money to the Nigerian prince and I ignore it
completely
■ Media criticism: the analysis used to assess the effects of media on individuals,
societies, and cultures
■ Media practitioner: Writers, producers, publishers, or advertisers of information
that will be mass-distributed
■ Be open to all sides of media controversies
○ What is media?
■ Mediated Communication
■ Not live face-to-face communication
● Reading anything
● Watching anything
○ Even face timing mom
■ Anything communicated through a “filter”
, ■ 38% of the class consumed 11-14 hours of media
■ Media allows us to exchange ideas and information
● Between individuals or groups
● Across geographical barriers
● Across cultural barriers
○ Understanding media dynamics and media effects
■ Media dynamics: Processes and influences that shape media content
● Creative issues
○ Media has to make money so you have to cater to what your
audience wants, even if that’s not what you want creatively
○ Changing technology changes what’s popular
● Economic and business models
● Political influences
● Technological advances and limitations
● Social, cultural, and religious pressures and trends
○ Some countries don’t like the LGBT stuff so certain media isn’t
released there
■ Media effects: Refers to the ideas and theories about how media (news and
entertainment) influence us
● Individuals, families, communities, nations
● Affect (emotions)
○ Good Omens season 2 :(
● Behavior
● Cognition (thoughts)
September 1st:
● NO CLASS MONDAY
● Digital natives: grew up with technology and the internet
○ Regularly use social media, smartphones, and other devices to navigate daily life
● Digital immigrants: currently transitioning into the digital age
● Both digital natives and digital immigrants need to become media literate
● Media research:
○ Media gets blamed for real-world events
■ Grand theft auto is blamed for teen violence
■ Rock music also blamed for violence
● Personally, if I was going to go on a murder spree I would do it to
Tchaikovsky instead of AC/DC but go off I guess
○ How do we study mass media?
■ Active: substantial user control over content
● Internet, reddit, youtube, social media
■ Passive: little to no direct user input over content
● Movies, tv, books, music
● You can create active involvement in passive media
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