MKTG 300 MINI SIM #2 Exam with Verified Answers Graded A+
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Course
MKTG 300 MINI SIM #2
Institution
MKTG 300 MINI SIM #2
MKTG 300 MINI SIM #2 Exam with Verified Answers Graded A+
1. Consumer behavior is best defined as . the way in which individ-
uals and organizations
make decisions to spend
their available resources,
such as time or money
2. During the problem recognition phase, mar-
keters must do which of ...
MKTG 300 MINI SIM #2 Exam with Verified Answers Graded A+
1. Consumer behavior is best defined as . the way in which individ-
uals and organizations
make decisions to spend
their available resources,
such as time or money
2. During the problem recognition phase, mar- Understand all aspects
keters must do which of the following? of a consumer's prob-
lem.,Realize a consumer
is unlikely to make a pur-
chase without first recog-
nizing a need.
3. With regard to the consumer decision-mak- Internal,External
ing process, a search for information falls into
which two broad categories?
4. During the evaluation of alternatives stage of judge the benefits asso-
the consumer purchase process, consumers ciated with each product
.
5. Why do retailers provide many services, such as To keep customers
financing, delivery, assembly, and installation, from getting over-
to go along with consumer purchases? whelmed and distracted
from the purchase
6. The way people and organizations make deci- consumer behavior
sions about how to use their available resources
is referred to as .
7. During which stage of the consumer purchase Problem recognition
process should marketers make sure con-
sumers realize they have a need to make a pur-
chase?
8. The amount of effort consumers expend during how important they con-
the information search stage of the purchase sider the purchase to be
process is mainly based on .
9. evaluative
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, MKTG 300 MINI SIM #2 Exam with Verified Answers Graded A+
The attributes a consumer considers important
about a certain product are the criteria.Â
10. Which of these statements about the purchas- Customers usually pur-
ing stage of the consumer decision-making chase products after
process are true? they are done evaluating
the alternatives.,Some
companies offer services
to help consumers avoid
being bogged down with
decision details.
11. Which of these factors are evaluated during the Loyalty,Customer satis-
post-purchase evaluation stage? faction,Cognitive disso-
nance
12. What are the four broad categories of influence Psychological, sociocul-
upon consumer behavior? tural, situational/person-
al, and involvement
13. Cognitive dissonance is most likely to oc- Post-purchase evalua-
cur during which step of the consumer deci- tion
sion-making process?
14. For consumers to make purchase decisions, psychologicalÂ
they must engage in certain processes,
such as developing attitudes, learning about the
product, and becoming motivated to make a pur-
chase.Â
15. Drag each definition to the corresponding term. A person's feelings of like
No items may be used more than once. or dislike in relation to
an object,Behavior mod-
ification that takes place
over time as a result
of experiences and oth-
er stimuli,An internal dri-
ve that causes people to
pursue the things they
want or need
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