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WGU D373 OA AND PA EXAM - APPLIES STRATEGIC MARKETING TOOLS AND METHODOLOGIES EXAM COMPLETE DETAILED 200 QUESTIONS AND CORRECT VERIFIED SOLUTIONS$19.99
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WGU D373 OA AND PA EXAM - APPLIES STRATEGIC
MARKETING TOOLS AND METHODOLOGIES EXAM
COMPLETE DETAILED 200 QUESTIONS AND
CORRECT VERIFIED SOLUTIONS
WGU D373 PA
What is a new company entering an established industry with groundbreaking ideas or products
known as? - ANSWER-Disruption
QUESTION: What is a key factor for product success when a company releases a product that
creates a new product category? - ANSWER-Consumer education
QUESTION: What is the riskiest growth strategy for a company according to the Ansoff Matrix? -
ANSWER-Diversification
QUESTION: Which growth strategy in the Ansoff Matrix is represented when a company
develops a new product for a new market? - ANSWER-Product diversification
QUESTION: What describes the creation of a minimum viable product (MVP)? - ANSWER-
Developing a product that meets the basic needs of the customers
QUESTION: Which methodology fulfills the basic needs of customers with the intent of building
a more useful final version based on user feedback? - ANSWER-Minimum viable product
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QUESTION: A car dealership calls a new customer to ask about their buying experience. Which
research method is this? - ANSWER-Personal interview
QUESTION: Which type of research method are focus groups, personal interviews, and shopper
interception? - ANSWER-Offline
QUESTION: After a product launch, a company wants to know the general public opinion of its
new product. Which research method should the company use? - ANSWER-Social sentiment
QUESTION: What is the phase of the product life cycle in which a product has a significant
market share? - ANSWER-Maturity
QUESTION: Recognizing that CD-ROMs are no longer being used, a PC manufacturer decides to
no longer manufacture or sell its PC model that includes CD-ROM drives. Which stage of the
product life cycle is the PC model in? - ANSWER-Decline
QUESTION: A well-known furniture manufacturer has achieved considerable awareness and
market share. What is this stage in the product life cycle? - ANSWER-Maturity
QUESTION: A company completes a successful prototype and is ready to find the suppliers,
vendors, designers, and developers needed to proceed with production. Which stage of
product development is the company in? - ANSWER-Sourcing
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QUESTION: Which methodology breaks larger, longer efforts into shorter phases of product
development? - ANSWER-Agile
QUESTION: An ecommerce coffee company creates blog articles about the health benefits of
the beverage with the intent to have these articles appear on search engine results pages
(SERPs). What is a stage of the buyer journey that this tactic targets? - ANSWER-Awareness
QUESTION: A publishing company wants to advertise its latest true crime thriller during
podcasts and television shows on the same topic. Which media type should the company use? -
ANSWER-Paid
QUESTION: A cosmetics company asks its social media followers to use its hashtag when
completing a look using its product. Which type of media is the company pursuing? - ANSWER-
Earned
QUESTION: Which owned asset informs brands on who to target and how to message to them?
- ANSWER-Data
QUESTION: A company publishes a blog about trends in its industry to support its inbound
campaign. What type of marketing does this inbound campaign rely on? - ANSWER-Content
QUESTION: Which marketing strategy has been most affected by privacy laws? - ANSWER-Social
media marketing
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QUESTION: A company is releasing a new product and is ready to begin planning the marketing
campaign. What should the company create to define the strategy, execution, and
responsibilities for the campaign? - ANSWER-Creative brief
QUESTION: Which marketing tool keeps all parties aligned regarding the strategy, execution,
deliverables, and timelines for a campaign? - ANSWER-Creative brief
QUESTION: After an initial call, a company sends an interested prospect an email with a link to a
how-to video to help them better understand how its product works. Which part of the
acquisition process has occurred? - ANSWER-Nurture
QUESTION: A TV commercial for a mortgage refinance company begins with an announcer
stating, "Veteran homeowners..." Which component of the attention, benefit, linkage, and
equity (ABLE) framework is being utilized to attract this target audience? - ANSWER-Attention
QUESTION: Each time a consumer visits a discount clothing website, the website greets the
consumer by name and suggests new clothing that is similar to the consumer's past purchases.
Which tactic is being applied? - ANSWER-Personalization
QUESTION: What is impacted when a consumer has a frustrating experience in a website, app,
or other human-to-machine interaction? - ANSWER-User experience
QUESTION: A consumer visits a website about skylights. After being on the website for 10
seconds, a window opens in the lower-right corner, and a representative asks if the consumer
has questions. What is driving this response? - ANSWER-Chatbots
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