100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
WGU D373 OA EXAM AND PA EXAM STUDY GUIDE LATEST COMPLETE 270 QUESTIONS AND CORRECT VERIFIED ANSWERS JUST RELEASED $19.99
Add to cart
Quickly navigate to
Preview
  2.  
  3. WGU D373
  4.  
  5. WGU D373

Exam (elaborations)

WGU D373 OA EXAM AND PA EXAM STUDY GUIDE LATEST COMPLETE 270 QUESTIONS AND CORRECT VERIFIED ANSWERS JUST RELEASED

1 review
 0 purchase
  • Course
  • WGU D373
  • Institution
  • WGU D373

WGU D373 OA EXAM AND PA EXAM STUDY GUIDE LATEST COMPLETE 270 QUESTIONS AND CORRECT VERIFIED ANSWERS JUST RELEASED

Preview 3 out of 24  pages

Document information

  • September 5, 2024
  • 24
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

Written for

  • WGU D373
  • WGU D373

1  review

review-writer-avatar

By: timflahertymbamems • 4 months ago

reply-writer-avatar

By: STUVIAGRADES • 4 months ago

Thank you so much, if you need more help contact me. please refer your friends, I'll be very happy to help them. I appreciate your support and comment, success!

Seller

avatar-seller
STUVIAGRADES

Reviews received

Content preview

Page 1 of 24




WGU D373 OA EXAM AND PA EXAM STUDY GUIDE LATEST 2024-2025
COMPLETE 270 QUESTIONS AND CORRECT VERIFIED ANSWERS JUST
RELEASED
MARKETING IN THE DIGITAL ERA D373 WGU OA STUDY GUIDE

Q: Who is responsible for ROI? (return on investments) - ANSWER-Chief marketing officer




Q: What is the traditional marketing mix? - ANSWER-Marketing Mix - a combination of factors
that can be controlled by a company to influence consumers to purchase its products.



Product, price, place, promotion




Q: What is the expanded marketing mix? - ANSWER-Product, price, place, promotion
people,process, physical evidence




Q: Strategy - ANSWER-Represents what the company intends to do



Q: Execution - ANSWER-Represents how the company intends to do it




Q: Prospects - ANSWER-Potential customers who haven't bought from the company yet



Q: Customers - ANSWER-People who have bought from the company



1

,Page 2 of 24




Target customers - ANSWER-Customers based on a predefined geographic boundary



Q: Market segmentation - ANSWER-Dividing a market through variables such as age, gender,
education level, family size, occupation, income, and more




Q: Psychographic - ANSWER-Focus on the intrinsic traits the target customer has, such as
values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and
opinions




Q: Behavioral - ANSWER-The way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it, and their knowledge base



Q: What is marketing? - ANSWER-The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers, clients,
partners, and society



Q: Marketing Coordinator - ANSWER-Entry-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization (1-3 years).




Q: Marketing Director - ANSWER-Mid-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 7-10 years of experience



2

, Page 3 of 24




Q: Vice President - ANSWER-Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience



Q: Chief Marketing Officer - ANSWER-Top-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 20+ years of experience




Q: Positioning - ANSWER-The culmination of the products, services, and experiences that a
brand provides to convey value and meet customer wants, needs, and expectations



Q: Conflict - ANSWER-Occurs when different companies or competitors have conflicting goals




Q: Buyer's Journey - ANSWER-The process a buyer goes through from recognizing a need or
opportunity to making a purchase decision and evaluating the post-purchase experience



Q: Brand - ANSWER-An identifiable and differentiated product, service, person, movement, etc.




Q: Brand promise - ANSWER-What a brand promises to deliver to a customer




3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller STUVIAGRADES. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $19.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

69252 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$19.99
  • (1)
Add to cart
Added