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TELUS EXAM YEAR 2024/2025 / ACCURATE CURRENTLY
TESTING EXAM VERSIONS WITH ACTUAL QUESTIONS AND
DETAILED ANSWERS WITH A STUDY GUIDE / EXPORT
VERIFIED FOR GURANTEED PASS / LATEST UPDATE.
TELUS EXAM YEAR 2024/2025 / ACCURATE CURRENTLY
TESTING EXAM VERSIONS WITH ACTUAL QUESTIONS AND
DETAILED ANSWERS WITH A STUDY GUIDE / EXPORT
VERIFIED FOR GURANTEED PASS / LATEST UPDATE.
Reasonable Substitute - CORRECT ANSWER When the user indicates that they want a certain
product / service from a certain brand or provider, and the ad appears to offer the same or a very
similar product / service from a different brand, provider or competitor, you should generally
consider this as a reasonable substitute / alternative to the queried product / service.
Radically Different Alternative/Substitute - CORRECT ANSWER An ad might offer a very
different alternative that would address the user's needs. For example, for a query [disposable
straws], an ad might offer [stainless steel straws] which are reusable. Both of these items address
the user's needs for straws in very different ways.
While some users might possibly become interested in stainless steel alternatives for their query,
most users would not consider stainless steel straws as reasonable alternatives to [disposable
straws], and these two items would not be considered interchangeable.
Classifier: Topical Content - CORRECT ANSWER The main content of the page is primarily
focused on a single topic or a small number of topics.
Additional secondary, minor, or sidebar topics are okay, as long as the page is mostly about one
or a few topics.
Classifier: Diverse Content - CORRECT ANSWER The main content of the page is divided
among several or many different topics.
Classifier: Fictional Content - CORRECT ANSWER The main content of the page consists of
fictional (non-real) material.
Classifier: Low Text-Content - CORRECT ANSWER The main content of the page contains
very little or no text.
,Keywords - CORRECT ANSWER The keyword represents or captures products, concepts, or
services the user is currently interested in.
Advertiser Intent - CORRECT ANSWER Advertiser intent is what the advertiser hopes to
accomplish by placing their ad alongside a query that matches the keyword they've chosen.
Identical Search Intent - CORRECT ANSWER The keyword and query target the same
information and express essentially the same search intent, although they are not exact
paraphrases of each other.
Implied Terms - CORRECT ANSWER The keyword contains an additional word or words that
are always or almost always implied by other terms in the query (or the other way around).
IE: query is "places to rent in Muskegon", keyword is "places to rent in Muskegon MICHIGAN"
Implied Intent - CORRECT ANSWER The keyword has the same implied intent as specified by
the query (or the other way around). A keyword or query has an implied intent if a user searching
for a concept does not need to specify that intent to achieve his or her goal.
Commercial Intent - CORRECT ANSWER The query expresses the intent to purchase the
product or service referred to by the keyword (or the other way around).
Product Subtype - CORRECT ANSWER The query is a specific product subtype of the
keyword.
IE: shoes -> women's boots
Additional Aspect - CORRECT ANSWER The query has an additional non-implied aspect to its
intent, but still preserves the main intent of the keyword.
IE: boots -> cheap boots
Specific Product Intent - CORRECT ANSWER The query adds specific intent directly related to
the product or service referred to by the keyword. Common additional intents include users
looking for reviews, comparisons, coupons, or discounts on a specific product or service.
, Specific Product Information - CORRECT ANSWER The query requests specific information
about the properties of the product, service or topic that the keyword refers to.
IE: size, color, etc
Request Additional Information - CORRECT ANSWER The query formulates a specific request
or question about the problem, topic, or question that the keyword refers to. If the keyword offers
a general problem, topic, or question and the query asks a specific question or makes a specific
request about the keyword, you should select this option.
Specific Location - CORRECT ANSWER The query adds a location to the keyword or specifies
a more specific location than the keyword.
IE: Near me
Specific Brand - CORRECT ANSWER The query adds a specific brand, business, or merchant
to the keyword or specifies a more specific brand, business, or merchant than the keyword.
IE: Revlon, Carmex, etc.
AC - CORRECT ANSWER Ad Creative; The Ad Creative is an advertisement that can appear
LP - CORRECT ANSWER Landing Page; Where you're sent when you click the AC. The first
page that appears.
Query - CORRECT ANSWER A word or phrase searched for
User Intent - CORRECT ANSWER What the user is actually searching for.
Content Page - CORRECT ANSWER The webpage that the user is currently visiting
Business Page - CORRECT ANSWER A page the advertiser specifically wants the audience to
visit
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