Exam (elaborations)
MARK 3000 Final Ch 17, 18, 19, 15, 8 – McManus Exam Study Guide 2024
- Module
- Institution
what is the goal of integrated marketing communications - to ensure your message is the same across the board what makes up integrated marketing communications (IMC)? - 1. customers 2. communications channel 3. results 4 steps to the communication process - 1. sender 2. transmitter encode...
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