Solution Manual For Research Methods For Business Students, 8th Edition by Mark Saunders, Philip Lewis, Verified Chapters 1 - 14, Complete Version
Research Methods For Business Students, 8th Edition Solution Manual by Mark Saunders, Philip Lewis, Verified Chapters 1 - 14, Complete Newest Version
SOLUTION MANUAL Research Methods For Business Students 8th Edition Mark Saunders, Philip Lewis Chapters 1 - 14, Complete
All for this textbook (46)
Written for
Research Methods For Business Students
All documents for this subject (4)
Seller
Follow
kushboopatel6867
Reviews received
Content preview
Research Methods For Business Students, 8th Edition Solution
Manual by Mark Saunders, Philip Lewis, Verified Chapters 1 -
14, Complete Newest Version
Visionary Insights is observing shoppers in a retail store. The observers record
surface events like smiling behavior by customers and conclude that smiling behavior
is reflective of satisfaction with the shopping event. This is an example of ________
observation.
trace
factual
structured
inferential
spatial - ANSWER: inferential
________ observation occurs when the observer is physically present and personally
monitors and records the behavior of the participant.
Indirect
Concealed
Spatial
Direct
Disguised - ANSWER: Direct
Observers may be physically involved in the participant's social setting and interact
with the participant. This form of observation is known as ________ observation.
participant
structured
concealment
direct
deceptive - ANSWER: participant
Maria is conducting research to better understand how consumers respond to the
atmosphere and environment in restaurants. She visits several restaurant locations
and observes characteristics of the environment and all of the behaviors of the
patrons. Which classification best fits Maria's observation study?
Unstructured/laboratory
Structured/laboratory
Structured/natural
Unstructured/natural
Direct/participant - ANSWER: Unstructured/natural
Which of the following qualifications is desirable for individuals working as observers
in observation studies?
Detail-oriented
Unobtrusive
Experienced
, All of the above are correct.
Concentration - ANSWER: All of the above are correct.
A condition called the ________ creates errors when prior observations influence
perceptions of current observations.
groupthink
observer drift
devil's advocate
self-serving bias
halo effect - ANSWER: halo effect
The ability for an observer to extract the most from an observation study is most
associated with the observer's level or degree of ________.
experience
concentration
distinctiveness
detail-orientation
enthusiasm - ANSWER: experience
Ebony will observe the behaviors of customers in a chain of jewelry stores. Before
beginning the observation studies, Ebony decides to observe behaviors in the stores
on Wednesdays between 10 a.m. and 12 p.m. and on Saturdays between 2 p.m. and
6 p.m. This selection of time points to observe and record behavior is known as
________.
time sampling
event sampling
snowball sampling
quota sampling
convenience sampling - ANSWER: time sampling
In an attempt to discover issues related to a suspected increase in employee theft in
a warehouse, a research design proposed using hidden video cameras for one week.
The proposed research recommended ________.
time sampling
indirect observation and time sampling
indirect observation
record analysis
direct observation - ANSWER: indirect observation and time sampling
A restaurant was evaluating the popularity of its various menu items in preparation
for introducing seasonal menu alternatives by studying patron orders over the last
four months. It wanted to be sure it was preserving its most popular items. This is an
example of ________.
physical traces
indirect observation
record analysis
process (activity) analysis
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller kushboopatel6867. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $17.99. You're not tied to anything after your purchase.