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Business Research Methods
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Solution Manual for Business Research Methods, 14th Editionby Pamela Schindler, Verified Chapters 1 - 17, Complete
Newest Version
1) Which of the following terms fails to capture the meaning of a research design?
A) Map
B) Blueprint
C) Model
D) Dictionary
E) Guidebook - ANSWER: D) Dictionary
2) Apple plans to survey every customer who has purchased an Apple computer in
the last 5 years. Apple plans to use a ________.
A) convenience sample
B) snowball sample
C) systematic sample
D) census
E) random sample - ANSWER: D) census
3) Which of the following best describes the relationship between management
dilemmas, key performance indicators, and dashboards?
A) Dashboards cannot be designed to depict management dilemmas.
B) Key performance indicators may reveal management dilemmas.
C) Key performance indicators cannot be displayed on a dashboard.
D) Management dilemmas are symptoms of problems, while key performance
indicators are problems. - ANSWER: B) Key performance indicators may reveal
management dilemmas.
4) If a dashboard display revealed rising costs in an operating division of a business,
this would be a possible
A) research question.
B) management dilemma.
C) research design.
D) limitation.
E) None of the above is correct. - ANSWER: B) management dilemma.
5) If a business does not collect data on key performance indicators, it has a more
difficult time
A) defining management dilemmas.
B) creating a research design.
C) in sampling design.
D) collecting data.
E) None of the above is correct. - ANSWER: A) defining management dilemmas.
6) Exploration
, A) is highly structured research.
B) is used to refine research questions.
C) cannot be used to solve a management problem.
D) cannot be used to understand a manager's options when solving a problem or
addressing an opportunity.
E) None of the above is correct. - ANSWER: B) is used to refine research questions.
7) The research question
A) is a possible resolution to the management problem.
B) is a hypothesis to be studied.
C) represents a selection of action choices.
D) is the focus of a research project.
E) All of the above are correct. - ANSWER: E) All of the above are correct.
8) A research study
A) has value only if the information collected helps make a better decision than
would be made without the new information.
B) has value only if the budget needed to collect the data is less than the decision's
estimated value.
C) has value only if the budget for research is exceeded by the decision's estimated
value.
D) has an estimated value that is determined from the cost of acquiring the data and
the value of any possible resulting decisions.
E) All of the above are correct. - ANSWER: E) All of the above are correct.
9) McGraw-Hill is planning a study of educator preferences to determine the needs
of college instructors. Because of the number of college instructors, McGraw-Hill will
select a portion of the target population, known as a(n) ________, to participate in
the study.
A) element
B) sample
C) sampling frame
D) census
E) extent - ANSWER: B) sample
10) Information collected from participants, by observation, or from secondary
sources is called ________.
A) response
B) data
C) knowledge
D) fact
E) perceptual content - ANSWER: B) data
11) Data collected from an article in a business magazine would be
A) primary data.
B) secondary data.
C) nominal data.
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