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RTF 305 Exam 2 Questions & 100% Correct Answers- Latest Test | Graded A+ | Passed $13.49
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RTF 305 Exam 2 Questions & 100% Correct Answers- Latest Test | Graded A+ | Passed
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Genre development from radio to TV -:- • Same formats o Soap operas, mystery, ect TV networks relation to radio networks -:- • TV was built on the same model as radio: commercial broadcasting • Same networks: NBC, CBS, and ABC • Same govt approach: regulated monopolies (FCC again) ...

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  • September 6, 2024
  • 46
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • rtf 305 exam 2 questions 100 correct answers
  • genre development from radio to tv same fo

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2024 /2025 | © copyright | This work may not be copied for profit gain | Excel!



RTF 305 Exam 2 Questions & 100% Correct
Answers- Latest Test | Graded A+ | Passed
Genre development from radio to TV


✓ -:- • Same formats

o Soap operas, mystery, ect




TV networks relation to radio networks


✓ -:- • TV was built on the same model as radio: commercial broadcasting

• Same networks: NBC, CBS, and ABC


• Same govt approach: regulated monopolies (FCC again)




Factors for economic success in Broadcast TV


✓ -:- • TV could reach into the home, constructed itself as a "domestic medium"

• Many interested in TV ads


• TV allows us to imagine ourselves as one nation




"The Vast Wasteland"


✓ -:- • FCC chairman Newton Minow

• In speech to national association of broadcasters May 9, 1961, calls TV a "Vast wasteland"


1|Page | Grade A+| 2024/2025

,2024 /2025 | © copyright | This work may not be copied for profit gain | Excel!

• Challenges networks to do better


• PBS eventually created with govt, foundation assistance as partial response




Prime Time Access Rule (PTAR)


✓ -:- o No network feed during first hour of primetime

o Only local programming or syndicated programming




Narrowcasting


✓ -:- focusing on niche audiences

o Economic model for broadcast TV: rely on ad revenues




Finance and Syndication Rules


✓ -:- Financial interest rules:

• Networks own small proportion of programs


• Producers retain ownership rights


Syndication rules:


o Produces retained syndication rules


o Networks cannot dominate syndicate


eliminated by 1995

2|Page | Grade A+| 2024/2025

,2024 /2025 | © copyright | This work may not be copied for profit gain | Excel!




TV Network oligopoly


✓ -:- All same networks as radio, govt steps in




Deregulation and the Reagan Era


✓ -:- Upsides

o more channels


o more choices


o more kinds of TV shows


Downsides:


o Defines media policy in economic terms, not in terms of citizenship, access or democracy


o Less diversity/local programming


o Less access for non-wealthy citizens




Synergy Practices


✓ -:- Practices that base an entire campaign around the various channels an

organization. Spiderman 3 also included games, toys, comics and video games. The

movie was part of a larger plan.




3|Page | Grade A+| 2024/2025

, 2024 /2025 | © copyright | This work may not be copied for profit gain | Excel!

The "Fox Formula"


✓ -:- Fox unveils new programming strategy:

o Roll out schedule (program few days a week or weekends)


• Goal: target "new" audiences (ppl who had been ignored by "Big 3" networks")




Consequences of post-network era


✓ -:- • Increasing fluidity between premium, basic cable, and network content

• Proliferation/profitability of cable channels draws greater talent to television


• Vastly more original programming


o Real Housewives v. Mad Men




Strategies for 4 major networks


✓ -:- o Invest in internet technology: NBC owns Hulu

o Find alternatives to advertising


• Product placement on American Idol


• Song downloads on Glee


o Focus on "blockbuster" live programming


• The super bowl, the Oscars, the Olympics


o Find cheaper alternatives: reality TV

4|Page | Grade A+| 2024/2025

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