100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
CH 11 UGA MARK 3000 Exam Questions With Correct Answers. $10.49   Add to cart
Quickly navigate to
Preview
  2.  
  3. UGA
  4.  
  5. UGA

Exam (elaborations)

CH 11 UGA MARK 3000 Exam Questions With Correct Answers.
 7 views  0 purchase
  • Course
  • UGA
  • Institution
  • UGA

CH 11 UGA MARK 3000 Exam Questions With Correct Answers. _________: Anything that is of value to a consumer and can be offered through a voluntary marketing exchange. - answerproduct __________: The basic problem-solving benefits that consumers are seeking. - answercore customer value _______...

[Show more]

Preview 1 out of 4  pages

Document information

  • September 6, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • ch 11 uga mark 3000 exam questions with correct an

Written for

  • UGA
  • UGA

Seller

avatar-seller
Brightstars

Content preview

©THEBRIGHTSTARS 2024



CH 11 UGA MARK 3000 Exam Questions
With Correct Answers.


_________: Anything that is of value to a consumer and can be offered through a voluntary
marketing exchange. - answer✔✔product

__________: The basic problem-solving benefits that consumers are seeking. - answer✔✔core
customer value
___________: The physical attributes of a product including the brand name, features/design,
quality level, and packaging. - answer✔✔actual product
_________: The nonphysical attributes of the product including product warranties, financing,
product support, and after-sale service. - answer✔✔associated services

Another name for associated services is _____. - answer✔✔augmented product

__________: Products and services used by people for their personal use. - answer✔✔consumer
product
__________: Products or services toward which the customer shows a strong preference and for
which he or she will expend considerable effort to search for the best suppliers. -
answer✔✔specialty products/services
__________: Those for which consumers will spend time comparing alternatives. -
answer✔✔shopping products/services
__________: Those for which the consumer is not willing to spend any effort to evaluate prior to
purchase. - answer✔✔convenience products/services
__________: Products or services consumers either do not normally think of buying or do not
know about - answer✔✔unsought products/services

__________: The complete set of all products offered by a firm - answer✔✔product mix
__________: Groups of associated items, such as those that consumers use together or think of
as part of a group of similar products. - answer✔✔product lines

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Brightstars. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79271 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.49
  • (0)
  Add to cart