MARK 3000 test 2 UGA McManus Exam Questions With Correct Answers.
11 views 0 purchase
Course
UGA
Institution
UGA
MARK 3000 test 2 UGA McManus Exam
Questions With Correct Answers.
The research process - answer1. defining objectives
2. designing the research
3. data collection process
4. analyzing data
5. action plan and implementation
defining objectives and research needs (step 1 of the research proces...
MARK 3000 test 2 UGA McManus Exam
Questions With Correct Answers.
The research process - answer✔✔1. defining objectives
2. designing the research
3. data collection process
4. analyzing data
5. action plan and implementation
defining objectives and research needs (step 1 of the research process) - answer✔✔-what info is
needed yo answer specific questions
-how should that info be obtained
designing the research (step 2 of the research process) - answer✔✔types of data and types of
research
secondary data - answer✔✔pieces of info collected prior to the project "looking things up"
primary data - answer✔✔data collected specifically for the project "creating new info" ...
qualitative or quantitative
qualitative - answer✔✔provides initial information generally in depth/ unstructured
-observation
-in depth interviews
-focus groups
-social media research
quantitative - answer✔✔large numbers of respondents, statistically valid, can generalize
-experiments
-survey research
-scanner/panel
external secondary data - answer✔✔-government sources
-census
-syndicated data
internal secondary data - answer✔✔-data warehouse
-data mining
data collection process (step 3 of the research process) - answer✔✔observation research, in
depth interviews, focus groups, social media research, experiments, survey research,
scanner/panel
observation research - answer✔✔manual, mechanical ethnographic
in-depth interviews - answer✔✔limited number, somewhat unstructured, time consuming and
costly
focus groups - answer✔✔groups of 8-12 customers, discussing 1 topic, facilitated by trained
monitor
social media research - answer✔✔monitoring blogs, online communities, sentiment mining
experiments - answer✔✔-changing one variable and analyzing results
-usually change 1 of the 4 P's and look at either sales or awareness
-field or lab
survey research - answer✔✔telephone interviews, mail surveys, internet surveys, mall
interception interviews, in-person interviews
issues with surveys - answer✔✔-interviewer bias (their presence could change responses)
-consumer unwillingness to participate
questionarre issues - answer✔✔-types of questions
-ordering of questions
-wording of questions
structured questions - answer✔✔-Likert scale ( SA A Uncertain D SD)
-semantic differential (excellent...awful)
unstructured questions - answer✔✔-fill in the blank
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Brightstars. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.