Exam (elaborations)
IAB Digital Media Sales Certification Test Prep QUESTIONS AND ANSWERS GRADED A+ 2024/2025
- Course
- Institution
IAB Digital Media Sales Certification Test Prep QUESTIONS AND ANSWERS GRADED A+ 2024/2025
[Show more]
Seller
Follow
Content preview
IAB Digital Media Sales CertificationTest Prep
DSP - ANSDemand Side Platform: Tech interface that offers centralized and aggregated
media buying from more than one resources along with advert exchanges, ad networks, and
sell facet platforms
SSP - ANSSeller Side Platform: Tech utilized by publishers to promote inventory, optimize
pricing/yield and audience for a pool of capability advertisers
Exchange - ANSAn on line marketplace platform that helps automated auction-based pricing
and RTB
Ad Network - ANSA sales channel for pubs and aggregated inventory for buyers; plus
targeting capabilities, creative era, and optimization
Portal - ANSA employer that provides a mixture of content material (aggregated and/or
dispensed), search capability, electronic mail and chat, plus other specialized capabiliites
Trading Desk - ANSCentralized management platform, specializing in programmatic target
audience buying; utilized by maintaining employer-owned businesses
Data Provider - ANSCompanies that provide cookie swimming pools and other means to
target favored audiences
Rich Media Vendor - ANSAd innovative and advert serving issuer supplying advertisers the
ability to run commercials that viewers can interact with
Performance Metrics - ANSUsed to measure decrease-funnel advertising dreams; in most
cases used to degree particular movements, leads or sales
Conversion - ANSWhen a patron clicks on an advert or visits a internet site quickly after
seeing an advert, and then purchases the product
Brand Metrics - ANSUsed to measure top-funnel advertising goals; often requires research
or surveys to degree
Cookie - ANSA textual content file that is stored in a client's web browser that communicates
data again to a server
Viewability - ANSTerm used to explain if a computing device ad unit changed into located
inside the portion of an advert browser page that might be visible
, Real Time Bidding - ANSRTB: Process that permits a couple of consumers to try to
purchase stock via competing over price in a stay web surroundings
Tag - ANSA particular code that lets in or more servers to talk with each other on the way to
supply a specific advert creative
Fraud - ANSAn intentionally misleading practice designed to imitate website traffic,
behaviors, or advert placements
Ad Choices - ANSLogo this is used to inform consumers they're being behavioral focused,
and lets in clients to decide-out of this concentrated on
Engagement Metrics - ANSCommonly used to measure center-funnel advertising goals the
usage of wealthy media executions like interaction or social shares
What percent of the United States population has cellular net access? - ANS60%
What percentage of telephone customers have made a purchase via their telephone? -
ANS46%
Which neighborhood content material category sees the most engagement on cell? -
ANSMaps
After Facebook, which smartphone app receives the most particular traffic? - ANSYouTube
What year turned into the first show ad launched? - ANS1994
What are short tail websites? - ANSMost famous websites, excessive traffic, lots of stock
What are mid tail web sites? - ANSMinimal inventory, rather popular web sites
What are long tail websites? - ANSVery constrained stock, small traffic, NICHE sites (and
additionally junky web sites)
What is a keeping employer? - ANSParent company of many media corporation
manufacturers
Give some examples of independent corporations? - ANSAcxiom, Merkle, inVentiv Health,
Wieden + Kennedy, RPA, The Richards Group, Freeman, Horizon Media, cramer-krasselt
Name a few corporations in the WPP Family Tree. - ANSMEC, GroupM, Mindshare, Ogilvy,
Mediacom, Y&R, Grey, JWT, MEC, Maxus
Name a few organizations within the Omnicom Group Family Tree. - ANSOMD, BBDO,
PHD, DDB, Ketchum, TBWA, Fleishman Hillard, Rapp,
Name a few agencies in the Publicis Groupe Family Tree. - ANSRazorfish, Digitas, Starcom
MediaVest, Zenith Optimedia, Saatchi & Saatchi, Leo Burnett, Bartle Bogle Hagarty (BBH)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Qualityexam. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75619 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now