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IAB DMSC Prep Course: 6 - Evaluating Performance QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB DMSC Prep Course: 6 - Evaluating Performance QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB DMSC Prep Course: 6 - EvaluatingPerformance
What are the two MOST COMMON metrics included in a marketing campaign transport
document?
A) eCPM and general spend
b) interactions and clicks
c) impressions and clicks
d) rollovers and final touch position - ANSimpressions and clicks
A purchaser was sold a application for 40 million impressions. At the cease of the marketing
campaign, the client's advert server shows a transport of 21 million impressions. The
supplier's advert server suggests 41 million ads served. What is the BEST subsequent step?
A) Bill 31 million impressions to compromise
b) Bill based upon the client's ad server numbers
c) Bill based upon the writer's advert server numbers
d) Audit the server logs of both corporations - ANSAudit the server logs of both corporations
When sharing marketing campaign outcomes with a purchaser, what is MOST IMPORTANT
to cognizance on?
A) the campaign volume
b) the target audience
c) the customer's KPIs
d) the patron's eCPM - ANSthe consumer's KPIs
What metrics can assist a consumer compare the quantity of customers who viewed their
ads, to folks who revealed a chit?
A) ad impressions and marketing campaign revenue
b) ad impressions and domestic web page conversions
c) view-through conversions and coupon downloads
d) viewable impressions and coupon downloads - ANSviewable impressions and coupon
downloads
An beneath-delivery hole of more than 10 according to cent can result in a...
A) canceled buy
b) makegood
c) new IO
d) bad courting - ANSmakegood
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