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Exam (elaborations)

IAB-Media-Math-Formulas

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  • Course
  • IAB
  • Institution
  • IAB

IAB-Media-Math-Formulas

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  • September 6, 2024
  • 2
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • iab
  • IAB
  • IAB
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Qualityexam
IAB-Media-Math-Formulas

CPM - (CPM Formula) (Cost Per Mille) - ANSCost ÷ Imps x one thousand

Cost - (CPM Formula) (Cost Per Mille) - ANSCPM x (Imps ÷ 1000)

Impressions - (CPM Formula) (Cost Per Mille) - ANS(Cost ÷ CPM) x a thousand

CPC - (CPC Formula) (Cost Per Click) - ANSCost ÷ Clicks

Cost - (CPC Formula) (Cost Per Click) - ANSClicks x CPC

Clicks - (CPC Formula) (Cost Per Click) - ANSCost ÷ CPC

CTR - (CTR Formula) (Click Through Rate) - ANS(Clicks ÷ Imps) x 100percentage

Clicks - (CTR Formula) (Click Through Rate) - ANSImps x (CTR ÷ a hundred)

Impressions - (CTR Formula) (Click Through Rate) - ANSClicks ÷ (CTR ÷ one hundred)

CPL - (CPL Formula) (Cost Per Lead) - ANSCost ÷ Leads

Cost - (CPL Formula) (Cost Per Lead) - ANSLeads x CPL

Lead - (CPL Formula) (Cost Per Lead) - ANSCost ÷ CPL

CPA - (CPA Formula) (Cost Per Action) - ANSCost ÷ Actions

Cost - (CPA Formula) (Cost Per Action) - ANSActions x CPA

Actions - (CPA Formula) (Cost Per Action) - ANSCost ÷ CPA

CPE - (CPE Formula) (Cost Per Engagement) - ANSCost ÷ Engagement

Cost - (CPE Formula) (Cost Per Engagement) - ANSEngagement x CPE

Engagement - (CPE Formula) (Cost Per Engagement) - ANSCost ÷ CPE

Site Index - Formula - ANS(% Composition of site ÷ % composition of base audience) x a
hundred

ER - (ER Formula) (Engagement Rate) - ANS(Engagement ÷ Imps) x 100percent

Engagement - (ER Formula) (Engagement Rate) - ANSImps x ER

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