Exam (elaborations)
IAB DBPC QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB DBPC QUESTIONS AND ANSWERS GRADED A+ 2024/2025
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IAB DBPCOn a campaign short, what criteria MUST be present to begin making plans? - ANSBusiness
Objectives
Campaign flighting is often determined by - ANSSales Seasonality
During the digital media planning section, it is important to recommend - ANSFluid budgets
across approaches
A campaign's media method must be primarily based on - ANSBusiness Objectives
A logo's enterprise goal is to increase the quantity of transactions made on their website
online with the aid of 10% with out making any changes to the web site layout. Which of the
subsequent options is an appropriate media goal? - ANSIncrease
web site visits via 10% whilst retaining common conversion fee.
Syndicated audience conduct data is MOST useful whilst developing the campaign's -
ANSMedia strategies
The MRC widespread for show viewability is - ANS50% in-view for one non-stop 2nd.
Which of the subsequent specs is maximum critical for a virtual planner/buyer to provide to
the innovative development group for video belongings? - ANSBitrate
What is a element in figuring out a timeline for web page tagging implementation? -
ANSQuantity of retargeting segments
The emblem has asked that the planning timeline be shortened because of a time sensitive
product launch revision, how SHOULD the digital planner/client accommodate the request? -
ANSconfirm if approvals may be expedited
A brand category competitive file is first-rate used to - ANSdetermine emblem percentage of
voice
What is an instance of first birthday party research that can be utilized in developing a media
method? - ANSfocus agencies
Historical marketing campaign performance have to be used when setting up - ANSmedia
blend allocation
What is the best approach for allocating budgets throughout channels? - ANSuse attribution
statistics
, An example of sequential messaging is while a person - ANSclicks on a emblem ad and is
retargeted with an offer ad an afternoon later
According to the IAB, each consumer must no longer be exposed to more than ___ pop-up
ad(s) for every visit to a web site? - ANS1
In a cell app installation marketing campaign, wherein is the BEST region to put in force a
conversion tag? - ANSSDK
What kind of record must be used to BEST gauge effectiveness of an attention marketing
campaign? - ANSbrand lift
Sales attribution home windows should be set based on - ANSthe brand's buy cycle.
Which of the following assets provides first party statistics? - ANSsite analytics
What sort of targeting makes use of first celebration records? - ANSCRM
Paid seek is MOST COMMONLY used for - ANSdirect response
What report is necessary to have in place in the course of the RFP system to protect a
emblem's confidential data - ANSsigned NDA
A digital planner/customer have to confirm capability companies can receive the campaign's
third celebration tags all through the _____
procedure. - ANSRFP
According to first-class practices, what is an appropriate negotiation request all through the
RFP procedure? - ANS20% introduced cost impressions
A digital planner/purchaser receives an offer from a vendor that has a 25% fee growth from a
preceding campaign. What is the BEST direction of action for the virtual planner/purchaser?
- ANSnegotiate with the vendor
In a 2d-price auction, Advertiser A bids $2.00 and Advertiser B bids $1.00. What is the value
of the winning bid? - ANS$1.01
What is the BEST method for setting up bid optimizations for search keywords to maximize
ROAS? - ANSdynamic bid approach across branded and non-branded key phrases
A seller submitted an offer and the virtual planner/customer discovered an errors. What is
the BEST course of movement? - ANSrequest a revised thought
A brand has a media price range of $100,000 and expects to drive $500,000 in sales. What
is the predicted ROAS? - ANS500%
Which stock value version is MOST COMMONLY used by a DSP? - ANSdCPM (dynamic
CPM)
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