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Test Bank for Consumer Behaviour, 3rd Canadian Edition by Barry J. Babin, Eric G. Harris A+
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Created By: A SolutionTest Bank for Consumer Behaviour, 3rd Canadian Edition by Barry
J. Babin, Eric G. Harris A+
Chapter 01 CB3ce
Indicate whether the statement is true or false.
1. The continuous change of technology has also changed the basic consumer desire for
value.
a. True
b. False
2. Benefits are the only result of consumption.
a. True
b. False
3. Consumer behaviour, as a field of study, is about understanding how consumers seek
value in an effort to address needs.
a. True
b. False
4. An understanding of consumer behaviour can mean better business for companies,
better public policy for governments, and a better life for individuals.
a. True
b. False
5. The basic consumption process involves a consumer assessing the costs and benefits
associated with a choice.
a. True
b. False
6. Benefits are the physical parts of a product.
a. True
b. False
A+ Page 1
,Created By: A Solution
7. The process by which goods, services, or ideas are used and transformed into value is
consumption.
a. True
b. False
8. A researcher measuring consumer attitudes toward different brands on a scale ranging
from 1 (very negative) to 5 (very positive) is using qualitative research.
a. True
b. False
9. Two common interpretative orientations are psychology and sociology.
a. True
b. False
10. Internationalization requires an understanding of consumer behaviour to adapt
products to local cultures.
a. True
b. False
11. Anthropology has contributed to consumer behaviour research by allowing
researchers to interpret the relationships between consumers and the things they purchase, the
products they own, and the activities in which they participate.
a. True
b. False
12. Consumer behaviour focuses primarily on the study of groups of people within a
society.
a. True
b. False
13. Quantitative research tools include things such as case analyses, clinical interviews,
focus group interviews, and other tools in which data are gathered in a relatively unstructured
way.
a. True
b. False
A+ Page 2
,Created By: A Solution
14. Undifferentiated marketers generally adopt a market orientation.
a. True
b. False
15. Sociology has relevance for consumer behaviour because consumption often takes
place within group settings or is, in some way, affected by group behaviour.
a. True
b. False
16. While consumer behaviour refers to human thoughts, feelings, and actions involved
in consumption experiences, it is not considered a field of study.
a. True
b. False
17. Predictive modelling using retail sales data may allow the identification of clusters of
consumers who are more likely to be in the market for specific products.
a. True
b. False
18. Trends shaping the value received by consumers include internationalization,
technological changes, changing communications, big data, changing demographics, and the
changing economy.
a. True
b. False
19. Marketing activities include the production, promotion, pricing, distribution, and
retailing of goods, services, ideas, and experiences that provide value for consumers and other
stakeholders.
a. True
b. False
20. The final step in the consumption process is satisfaction.
a. True
b. False
A+ Page 3
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21. Consumer behaviour seeks to explain the thoughts, feelings, and behaviours that
represent human reactions.
a. True
b. False
22. Qualitative research better enables researchers to test hypotheses as compared to
quantitative research.
a. True
b. False
23. Anthropology focuses on the thoughts, feelings, and behaviours that people have as
they interact with other people.
a. True
b. False
24. Consumer behaviour overlaps with economics as a study of the macro production
and distribution of goods on a market or macro scale.
a. True
b. False
25. Quantitative research, like qualitative research, requires deep interpretation of
meaning within the data.
a. True
b. False
26. The sharing economy is a result of increasing consumer desire for convenience and
the acceptability of the temporary use of products as an alternative to owning.
a. True
b. False
27. Interpretation of quantitative research data is a function of the researcher’s opinion.
a. True
b. False
28. Differentiated marketing can be taken to the extreme with a practice known as one-
to-one marketing.
a. True
b. False
A+ Page 4
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