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MNG4801 ASSIGNMENT 3 2024 Identify and discuss the corporate-level strategies evident in the case study. You should identify three (3) growth strategies and two (2) types of defensive strategies and their specific forms that are evident in the case stud$4.42
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MNG4801 ASSIGNMENT 3 2024 Identify and discuss the corporate-level strategies evident in the case study. You should identify three (3) growth strategies and two (2) types of defensive strategies and their specific forms that are evident in the case stud
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Strategic Management (MNG4801)
Instelling
University Of South Africa (Unisa)
MNG4801 ASSIGNMENT 3 2024
Identify and discuss the corporate-level strategies evident in the case study. You should identify three (3) growth strategies and two (2) types of defensive strategies and their specific forms that are evident in the case study. Support your discussion by integrating the...
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Question 2 (1.5 pages)
Identify and discuss the corporate-level strategies evident in the case study.
You should identify three (3) growth strategies and two (2) types of defensive
strategies and their specific forms that are evident in the case study. Support
your discussion by integrating the appropriate theory and practical examples
from the case study.
Corporate-Level Strategies in the Retail Sector
Effective corporate-level strategies are crucial for achieving development and long-
term viability in the very competitive retail sector (Stoelhorst, 2021). Drawing on the
case study, the operations of Woolworths, Shoprite, and Pick n Pay demonstrate three
growth tactics and two defensive methods.
Growth Strategies
Market Penetration (Concentrated Growth)
Woolworths: In response to stiff competition and economic difficulties, Woolworths is
expanding its market share by the establishment of additional stores and the
improvement of its online, on-demand delivery services. According to Louw and Venter
(2019), this approach seeks to grab a greater market share by attracting a bigger
number of clients through enhanced accessibility and ease. By capitalising on
Woolworths' robust brand loyalty, this strategy enhances its market penetration in the
current market.
Product Development
Pick n Pay: A notable example of product development is the introduction of their high-
end "Crafted Collection" line. Through the introduction of new high-end private labels,
pick n Pay is specifically aiming to capture the midrange to high-end market segment
that was formerly controlled by Woolworths. This approach not only broadens their
range of products but also accords with their objective of attracting wealthy
consumers.
Diversification
Shoprite (Checkers): The introduction of "Shoprite X", a sub-division dedicated to new
shopping technologies, demonstrates diversification. By focusing on digital innovation
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