MKTG FINAL EXAM LATEST 2023-2024 REAL
EXAM 200 QUESTIONS AND CORRECT
ANSWERS|AGRADE
Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood.
As part of their marketing strategy, Fame-us generate time and place utility by:
a. creating a nationwide advertising campaign to attract applicants.
b. launching roadshows across cities and conduct talent hunts at campuses during
Thanksgiving.
c. endorsing their services using famous celebrities from Hollywood.
d. opening a well-equipped studio with pre and post-production facilities. -
ANSWER- B
Creating _____ utility is the responsibility of the production function.
a. place
b. form
c. time
d. ownership - ANSWER- B
Which of the following is true regarding marketing?
a. The marketing concept emphasizes creating and maintaining short-term
successful relationships with customers and suppliers.
b. Marketing encompasses such a broad scope of activities and ideas that settling
on one definition is often difficult.
c. Marketing refers to an activity in which two or more parties give something of
value to each other to satisfy perceived needs.
d. The marketing concept is a belief that consumers will resist purchasing
nonessential goods and services. - ANSWER- B
The basic objective of place marketing is to:
a. attract visitors or new businesses to a particular area.
b. influence others to accept the goals of the sponsoring organization.
c. convince people to attend a sporting or cultural event.
d. bring to the attention of the public some charitable issue. - ANSWER- A
,Wild Escape advertises jungle safaris, chimpanzee tracking, and gorilla tracking
tours. This is an example of _____.
a. form utility creation
b. place marketing
c. organization utility
d. sports marketing - ANSWER- B
The Tour de Cure is a bicycle ride, not a race, to raise money for the American
Diabetes Association and is held in 40 states nationwide. This is an example of:
a. event marketing.
b. organization marketing.
c. person marketing.
d. place marketing. - ANSWER- A
Many hotel chains offer free stays and other perks to repeat customers. This is an
example of:
a. relationship marketing.
b. transaction-based marketing.
c. interactive marketing.
d. social marketing. - ANSWER- A
An example of interactive marketing would be:
a. a customer creating their own products, as in the case of Subway or Build-a-
Bear.
b. an intermediary wholesaler who links sale of goods from manufacturer to
consumer.
c. buyer-seller communication through the Internet and virtual reality kiosks.
d. sponsoring local sports teams. - ANSWER- C
Interactive marketing refers to:
a. sequential marketing efforts beginning with frontline salespersons and
proceeding to detailed instructions by a technical expert.
b. marketing efforts vis-a-vis interactive programs where customers can post their
queries directly to the management.
c. buyer-seller communications in which the customer controls the amount and
type of information received from a marketer.
d. software-controlled marketing strategy which uses central databases to segment
the market on various demographic and psychographic factors. - ANSWER- C
Mobile marketing refers to:
, a. running promotional campaigns on transport media like trains and airplanes.
b. marketing messages transmitted via wireless technology.
c. promoting associated products or services alongside mobile technologies.
d. the use of online social media as a communications channel for marketing
messages. - ANSWER- B
Sally Myers, head of marketing at Sally's Salon, serviced six new customers over
the past two weeks. Through a feedback form, Sally learnt that all of them had
acted upon the opinions of their friends and family members. What Sally
encountered is an example of:
a. transaction-based marketing.
b. sales orientation.
c. marketing myopia.
d. buzz marketing. - ANSWER- D
The group of people to whom a firm directs its marketing efforts and ultimately its
merchandise is known as its _____ market.
a. undifferentiated
b. unsegmented
c. mass
d. target - ANSWER- D
In marketing, the term product:
a. refers only to tangible items that can be seen, tasted, or touched.
b. refers to a broad concept encompassing the satisfaction of consumer needs.
c. limits itself to include goods alone.
d. excludes package design, brand name, or warranty from its purview. -
ANSWER- B
A motive is an inner state that directs a person to create:
a. equilibrium between the actual and desired states.
b. excitement in attaining the need satisfaction.
c. equity between the cost and benefits of the need satisfaction.
d. a sense of cognitive dissonance in the process of need satisfaction. - ANSWER-
A
In a marketing context, the immediate or expected change in consumer behavior
that results from experience is called a _____.
a. drive
b. script
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