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Visual Communications - Unit 1 - Examine Basic Visual Design Concepts-Sophia

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Visual Communications - Unit 1 - Examine Basic Visual Design Concepts-Sophia

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  • September 8, 2024
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  • 2024/2025
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  • Visual Communications -
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Nursephil2023
Visual Communications - Unit 1 -
Examine Basic Visual Design Concepts-
Sophia
Aldous Huxley - -Writer and experimental scientist whose credo was "The
more you see, the more you know."

-Alfred Hitchcock - -English film director noted for his suspenseful movies.
He often used montage to intensify the suspense and horror in his work.

-Asymmetrical Balance - -When elements of different size and shape may
be distributed unevenly with a de-centered axis.

-Balance - -A design principle that provides equilibrium to the placement of
elements.

-Channel - -Transmission medium or means.

-Charles Sanders Peirce - -American philosopher and developer of the
formal theory of semiotics. He developed a precise system for describing
signs, including the terms symbol, icon and index.

-Chiaroscuro - -The subtle use of gradation to create dramatic value.

-Cluster - -A number of dots or elements that are close in proximity.

-Cognitive Theory - -A theory which states that a viewer actively arrives at a
conclusion through a series of many mental processes.

-Color Spectrum - -The seven hues of visible light: red, orange, yellow,
green, blue, indigo, and violet. These hues are arranged on the by
wavelength.

-Cones - -The light sensitive parts of the retina that processes color and day
vision.

-Constructivism - -A sensory-based theory based on the idea that eye
movements capture a visual outline and then the mind "constructs"
understanding.

-Contrast - -A design principle that occurs when two elements are seen for
their difference.

-Curvilinear - -A shape that is characterized by curvy lines for boundaries.

, -Dark - -The absence of light and provides the weight to form.

-Depth - -The third dimension that differentiates form from shape.

-Direction - -The specific movement towards a point or destination.

-Dot - -A complex made of size and shape that anchors itself to any space.

-Dynamic - -Energy with an effective action.

-Electromagnetic Radiation - -Another name for light; the human eye is only
sensitive to a portion of it, known as visible light.

-Elements - -The basic building components that construct one's visual
design. They are tools to help the designer convey his or her idea.

-Emphasis - -The most prominent element or focal area in a design.

-Expectation - -The viewer has preconceived notions sometimes leading to
false perceptions.

-Figure/Ground - -Consists of two layers. Form in the foreground and space
in the background. This allows the viewer to see perceived depth.

-Form - -Three-dimensional object that can be constructed by two or more
shapes.

-Framing - -Edges of a visual design work. This invariably lays the
foundation of the designer's composition.

-Frequency - -The number of waves passing a certain point per second,
measured in hertz.

-Geometric Form - -Defined by its allegiance to mathematical construction.

-Gestalt Principles - -First proposed by German psychologists, based on the
principle that the whole is greater than the sum of its parts.

-Gradient - -The range between light and dark as it pertains to value.

-Habituation - -The viewer ignores the familiar to protect from
overstimulation.

-Hue - -The name of a color.

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