Exam (elaborations)
Sophia Visual Communication part 3
- Course
- Institution
Sophia Visual Communication part 3
[Show more]
Content preview
Sophia Visual Communication part 3what makes an advertising campaign an "integrated campaign"? - -when the
campaign uses a variety of media that convey a consistent experience
(public relations)
-what should designers gain from a critique that will enable them to improve
their work? - -a list of actionable items to improve the design (strategizing to
improve the work)
-how should designers present their work during a visual critique? - -
confidently and objectively, pointing out formal qualities of the design
(describing the work)
-according to creative design concepts, which one of the following is NOT a
source of inspiration? - -spin (sources of inspiration)
-which of the following is the best definition of the creative process? - -a
multi-process used to complete a design project (creative design process)
-where can information like this be found? - -a corporate identity manual
(corporate branding)
-with respect to infographics, why are referent graphics helpful? - -they
refer to other common elements, enabling viewers to easily understand
context (infographics)
-which motion graphics designer created this distinctive movie poster? - -
Saul Bass (motion graphics)
-why is the critical analysis portion of a critique so important? - -because
the strengths and weaknesses of the work are discussed (critically analyzing
the work)
-which term is part of the refinement step of the creative design process? -
-collaboration (refinement)
-how does understanding end user demographics help Monica make a
design pitch to her client? - -she'll have data (i.e., demographics) to support
her ideas on how to reach the audience. the data will show that her ideas are
ones which will appeal to the audience, and to which it can relate (research)
-what is the second phase of interpreting the work in a visual critique? - -
sharing your perspective on the work's meaning or purpose (interpreting the
work)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
72042 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now