Exam (elaborations)
Intro to Business Unit 2: Milestone 2 Exam – Q’s and A’s
- Course
- Institution
Intro to Business Unit 2: Milestone 2 Exam – Q’s and A’s
[Show more]
Content preview
Intro to Business Unit 2:Milestone 2 Exam – Q’s and A’s
Which statement is an example of the threat component SWOT analysis? - -
A company experiences price fluctuations for supplies because of a drought.
-A film studio produced a movie from a best-selling book. For two weeks, the
studio advertised that a short trailer for the movie would be posted on a set
date. Audiences, news outlets and entertainment shows talked about the
movie for the two weeks leading up to its release.
Which of the following does this scenario illustrate? - -Buzz marketing
-Which of the following is true about the consumer-focused marketing mix? -
-It involves elements the business cannot control.
-Which of the following is a problem a company may face when integrating
technology into its marketing strategies? - -How to handle privacy issues
when customers share posts on social media.
-A clothing manufacturer uses various fabrics, threads, and buttons to
produce men's shirts to sell to consumers.
Which item within the scenario is NOT considered to be an industrial good? -
-Shirts.
-Management at a company priced a product very low to enter a new
market. The company offered a small amount of the product at two initial
locations.
Which phase of the product life cycle below does this scenario illustrate? - -
Introduction.
-Which of the following is a specialty good? - -Custom painting.
-A company selling a new product would consider using a skimming pricing
strategy for which of the following reasons? - -To generate consumer
interest in the product.
-Which of the following exemplifies pull marketing? - -Creating and updating
a company blog.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67163 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now