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GMS 522 - Global Distribution Exam Questions and Answers
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GMS 522 - Global Distribution Exam Questions and Answers
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GMS 522 - Global Distribution ExamQuestions and Answers
Marketing Channels
sequence of firms/individuals involved in making a product available to final
consumers or industrial buyers
Simple Global Distribution Channel
Complex Global Distribution
Options for Global Distribution
Foreign Sales Subsidiary
option for global distribution; the firm sells directly to customers through its own
field sales force - gives company an ongoing physical presence in the country
, Distributor
option for global distribution; the company operates through independent
intermediaries (i.e. distributors in the foreign country) - independent firms which
purchase products from the manufacturer and take responsibility for making it
available to the end user
Outsourcing
option for global distribution; outsources distribution to a third party company in
the foreign market
Digital Delivery
option for global distribution; electronic distribution (depending on nature of the
product)
Channel Design
refers to the number of different types of intermediaries included in the channel
and takes in two factors: length and width
Channel Length
a factor of channel design; the number of levels or different types of
intermediaries in the channel
Channel Width
a factor of channel design; the number of institutions of each type in the channel
11 Cs of Channel Design
Customer Characteristics
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