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GMS 522 Chapter 3 Study Questions And Answers $6.19   Add to cart

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GMS 522 Chapter 3 Study Questions And Answers

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GMS 522 Chapter 3 Study Questions And Answers BoP marketing - Answer->4b poop people - $2 per day = high combined purchasing power) /.BoP marketing - Opponents - Answer-<4b, 80% $ on basics (engel's law), low $-low margin-high vol) /.BoP marketing - Proponents - Answer-Rio $1.2b = Wh...

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  • September 8, 2024
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  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • GMS 522 Chapter 3
  • GMS 522 Chapter 3
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kartelo
BoP marketing - Answer->4b poop people - $2 per day = high combined purchasing
power)

/.BoP marketing - Opponents - Answer-<4b, 80% $ on basics (engel's law), low $-low
margin-high vol)

/.BoP marketing - Proponents - Answer-Rio $1.2b = Whirlpool uses backward
innovation

/.Business cycles - Answer-measure fluctuations in economic activity = GDP changes
over time

- - -


/.COVID 19 - Answer-(World GDP -3.86, Exports -4.57) - first econ completely shut
down, govt aid

/.Debt le - - &

/.Deficits - Answer-Export=made home, sold other - Import=made other, sold home -
deficit/surplus

/.Economic crises - Answer-2008 great recession - banking/economic, COVID 19 -
health

/.Economic environment - Answer-(uncontrolled variable for global marketer - interest,
inflation, $)

/.Economic environment - Exchange rate - Answer-(impacts demand for imported g&s
(weak = consumer :( exp :) )

/.Economic environment - Income levels - Answer-(purchasing power (GNI - Norway
$82,500 Burundi $280)

/.Economic environment - Market size - Answer-(population = market potential (17%
high income countries)

/.Economic integration - Answer-use resources more efficiently, larger member
opportunities)

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