SPMT 217 Module 4 Exam Questions With Correct Answers.
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Course
SPMT 217
Institution
SPMT 217
SPMT 217 Module 4 Exam Questions With
Correct Answers.
*communications* - answerall methods used by a sport organization to deliver its key
messages proactively to a diverse group of constituencies/stakeholders
*stakeholders* - answergroups and/or individuals that have a direct or indirect inte...
SPMT 217 Module 4 Exam Questions With
Correct Answers.
*communications* - answer✔✔all methods used by a sport organization to deliver its key
messages proactively to a diverse group of constituencies/stakeholders
*stakeholders* - answer✔✔groups and/or individuals that have a direct or indirect interest in an
organization (media, fans, sponsors)
True or False
A dramatic shift in the sport industry has occurred because *advances in technology* have made
the world much smaller and easier to communicate - answer✔✔TRUE
Who was the first outlet to cover a sporting event? - answer✔✔*The Boston Gazette sent a
reporter to London to cover a boxing match*
How did the sport industry grow? - answer✔✔The sport industry grew due to the expansion of
cable television and its use of sports programming to lure subscribers
What has undergone dramatic changes in terms of the number of stakeholders and the methods
used to communicate? - answer✔✔Sports communications
How did media change? - answer✔✔1. Cable television introductions ed the idea of 24-hour
news and later 24-hour sport programming and news channels
2. sport radio became one of top formats on the radio dial
3. internet
In college athletics, *Sports Information Director*... - answer✔✔covers media relations and
other communication jobs
What are some duties of the SID ? - answer✔✔- Fielding Calls from Media
- Coordinating Press Conference
- Working with Athletic Director
What are the categories of media? - answer✔✔print
television
internet
Beat reporters are... - answer✔✔assigned by local media to maintain daily contact with team,
maintain blogs, and twitter accounts
*What is a press release?* - answer✔✔a basic interpretive mechanism to let people know what
an organization is doing
What is the purpose of a press release? - answer✔✔sent out to editors and reporters in hopes of
stimulating favorable stories about an organization
What is a press conference? - answer✔✔media invited to specific location for important message
-accommodating needs of attending media is top priority
media notes packages - answer✔✔contain all the statistical information and biographical
information about the two teams competing in a game
Video news release (VNR) - answer✔✔-video has quickly become the public's chosen media
-preproduced piece that includes a written story summary off press release that is edited for
broadcast, making it more attractive for a TV producer to air, as well as online
B-roll - answer✔✔a tape of raw footage that is not a finished segment that would accompany a
written news release
conference calls - answer✔✔-successful way to communicate with the media fast
How can defamation come into play? - answer✔✔if the sport communication professional gives
inaccurate information to the media
What does FERPA stand for? - answer✔✔Family Educational Rights and Privacy Act
What is FERPA also known as? - answer✔✔Buckley Amendment
What is FERPA and what does it do? - answer✔✔-sets the parameters for providing personal,
academic, and medical information to the media
-requires that SA at universities receiving federal funding consent to release academic and
medical information to non-university personnel such as college conferences and the media
What is HIPAA and what does it do? - answer✔✔-sets limits on providing medical information
to others
-excludes from the definition of "protected health information" a student's college or university
education records
-those records continue to be subject to FERPA
public relations - answer✔✔all non media-related communication efforts aimed at delivering a
direct message to the fans
What is the objective of community relations? - answer✔✔-the development of substantive
programs to benefit charitable causes
-educational and outreach programs in an organization's area of business
*What is the New Media Industry?* - answer✔✔it combines elements of computing,
technology, content, and telecommunications
What does the New Media Industry create? - answer✔✔products and services that can be used
interactively by consumers and business users anywhere
-websites and social media, blogs, podcasts, online video streaming, mobile technology
website - answer✔✔a valuable public relations outlet
-allows 1) messages to be published in a way that the org wants it to by presented and 2) an org
to distribute message and product to a worldwide audience
*interview* - answer✔✔a question-and-answer session employed by media to gather
information and present it to an audience -interchange of information between two or more
parties that has a specific purpose or goal
key messages - answer✔✔the first item an org must prepare to convey to the media during the
interview
*integrated marketing communications* - answer✔✔symbiosis of advertising: marketing, and
public relations
advertising - answer✔✔information placed in media by an identified sponsor that pays for time
or space
media planning - answer✔✔choosing the correct medium to place advertising
direct marketing - answer✔✔successful campaigns return a positive response from approx. 2%
of individual targeted
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