BUS 2600 Marketing Final Exam Study Questions
Solved 100% Correct
________ are groups to which an individual wishes to belong, as when a young
basketball player hopes to play someday in the NBA or WNBA. - ✔✔Aspirational
groups
An invitation to go skiing over the weekend forced Donna to look at her current
wardrobe. She realized that she required a warmer coat. Which of the following stages
of the buyer decision process does Donna exemplify? - ✔✔need recognition
A good marketing information system balances the information users ________ to have
against what they ________ and what is ________ to offer. - ✔✔would like; need;
feasible
Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She
actively shares her knowledge with a wide group of friends and colleagues about where
to shop for the latest fashion at great deals. Most of her friends and colleagues follow
her fashion tips. Rachel portrays the image of a(n) ________. - ✔✔opinion leader
In ________ research, the objective is to gather preliminary information that will help
define the problem and suggest hypotheses. - ✔✔exploratory
Mark has long supported a particular brand of footwear and has always bought that
brand. Recently, the footwear manufacturer was embroiled in a controversy for using
child labor at its manufacturing plants. Mark doubts the news reports and continues to
purchase the same brand of footwear. It is most accurate to say that Mark displays
________. - ✔✔selective distortion
, The term big data refers to the ________ generated by today's sophisticated
information generation, collection, storage, and analysis technologies. - ✔✔huge and
complex data sets
While looking for ideas on how to craft a user-friendly dishwasher, the designers of a
dishwasher-manufacturing company spent 10 days observing people as they used their
dishwashers in their homes. In this instance, the designers were conducting ________. -
✔✔ethnographic research
For the past ten years, Bill and Margaret have saved money to go to the Super Bowl
should their team, the Chicago Bears, reach the finals of the NFC championship. This is
the year, and several tour companies offer attractive, but very similar, packages to the
game. Since all packages are pretty much the same, they have chosen one that fits their
budget. Bill and Margaret are most likely exhibiting ________. - ✔✔dissonance-
reducing buying behavior
Companies can research many aspects of buying decisions. However, the one that is the
most difficult to identify is ________. - ✔✔why they buy
Marketing mix planning begins with ________. - ✔✔building an offering that brings
value to target customers
Product planners need to consider products and services on three levels. Each level adds
more customer value. The most basic level is ________, which addresses the question,
"What is the buyer really buying?" - ✔✔core customer value
________ are consumer products that the consumer either does not know about or
knows about but does not normally think about buying. - ✔✔unsought products
Solved 100% Correct
________ are groups to which an individual wishes to belong, as when a young
basketball player hopes to play someday in the NBA or WNBA. - ✔✔Aspirational
groups
An invitation to go skiing over the weekend forced Donna to look at her current
wardrobe. She realized that she required a warmer coat. Which of the following stages
of the buyer decision process does Donna exemplify? - ✔✔need recognition
A good marketing information system balances the information users ________ to have
against what they ________ and what is ________ to offer. - ✔✔would like; need;
feasible
Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She
actively shares her knowledge with a wide group of friends and colleagues about where
to shop for the latest fashion at great deals. Most of her friends and colleagues follow
her fashion tips. Rachel portrays the image of a(n) ________. - ✔✔opinion leader
In ________ research, the objective is to gather preliminary information that will help
define the problem and suggest hypotheses. - ✔✔exploratory
Mark has long supported a particular brand of footwear and has always bought that
brand. Recently, the footwear manufacturer was embroiled in a controversy for using
child labor at its manufacturing plants. Mark doubts the news reports and continues to
purchase the same brand of footwear. It is most accurate to say that Mark displays
________. - ✔✔selective distortion
, The term big data refers to the ________ generated by today's sophisticated
information generation, collection, storage, and analysis technologies. - ✔✔huge and
complex data sets
While looking for ideas on how to craft a user-friendly dishwasher, the designers of a
dishwasher-manufacturing company spent 10 days observing people as they used their
dishwashers in their homes. In this instance, the designers were conducting ________. -
✔✔ethnographic research
For the past ten years, Bill and Margaret have saved money to go to the Super Bowl
should their team, the Chicago Bears, reach the finals of the NFC championship. This is
the year, and several tour companies offer attractive, but very similar, packages to the
game. Since all packages are pretty much the same, they have chosen one that fits their
budget. Bill and Margaret are most likely exhibiting ________. - ✔✔dissonance-
reducing buying behavior
Companies can research many aspects of buying decisions. However, the one that is the
most difficult to identify is ________. - ✔✔why they buy
Marketing mix planning begins with ________. - ✔✔building an offering that brings
value to target customers
Product planners need to consider products and services on three levels. Each level adds
more customer value. The most basic level is ________, which addresses the question,
"What is the buyer really buying?" - ✔✔core customer value
________ are consumer products that the consumer either does not know about or
knows about but does not normally think about buying. - ✔✔unsought products
