BUS 2600 PPT 11 | Questions Solved 100%
Correct |A Graded
Advertising (part of promotion mix) - ✔✔Any paid form of non-personal
communication by an identified sponsor that promotes a good, service, or idea
-Broadcast
-Product placement
-Print
-Billboards, Posters
-Online/Digital/Social/Media Ads
A 30 second Super Bowl commercial costs at least - ✔✔5 million dollars
Public relations (part of promotion mix) - ✔✔Involves building good relations with
the public by generating favorable publicity, building up a good corporate image, and
handling of negative rumors, stories, and events
-Press releases
-Annual reports
-Sponsorships
-Special events
-Web pages
-Community relations
-Charitable donations
Public Relations (PR) - ✔✔-"Free" media attention
-Importance of PR has grown as costs of other media have increased
, -Consumers becoming more skeptical about marketing, so PR becoming more important
PAVING FOR PIZZA
The Promotion Mix: Sales Promotion - ✔✔Sales promotion is a typically short-term
incentive to encourage purchasing/trial of a product or service
-Discounts/Coupons/Rebates
-Samples
-Premiums
-Demonstrations
-Point of purchase displays
-Contests/sweepstakes
Sales promotions - ✔✔The same incentive be aimed at both final consumers or
retailers
-Can be used for both short-term and long-term objectives, but typically more short-
term
Personal Selling (Promotion Mix) - ✔✔Personal selling is the personal presentation by
a firm's salesperson for the purpose of making sales and building customer relationships
Sales presentations
Trade shows (B2B)
Personal Selling - ✔✔More expensive per contact than any other forms of promotion
Complex products tend to require the help of a salesperson
Salespeople can add value by customizing the presentation and offering to meet buyer's
needs
Correct |A Graded
Advertising (part of promotion mix) - ✔✔Any paid form of non-personal
communication by an identified sponsor that promotes a good, service, or idea
-Broadcast
-Product placement
-Billboards, Posters
-Online/Digital/Social/Media Ads
A 30 second Super Bowl commercial costs at least - ✔✔5 million dollars
Public relations (part of promotion mix) - ✔✔Involves building good relations with
the public by generating favorable publicity, building up a good corporate image, and
handling of negative rumors, stories, and events
-Press releases
-Annual reports
-Sponsorships
-Special events
-Web pages
-Community relations
-Charitable donations
Public Relations (PR) - ✔✔-"Free" media attention
-Importance of PR has grown as costs of other media have increased
, -Consumers becoming more skeptical about marketing, so PR becoming more important
PAVING FOR PIZZA
The Promotion Mix: Sales Promotion - ✔✔Sales promotion is a typically short-term
incentive to encourage purchasing/trial of a product or service
-Discounts/Coupons/Rebates
-Samples
-Premiums
-Demonstrations
-Point of purchase displays
-Contests/sweepstakes
Sales promotions - ✔✔The same incentive be aimed at both final consumers or
retailers
-Can be used for both short-term and long-term objectives, but typically more short-
term
Personal Selling (Promotion Mix) - ✔✔Personal selling is the personal presentation by
a firm's salesperson for the purpose of making sales and building customer relationships
Sales presentations
Trade shows (B2B)
Personal Selling - ✔✔More expensive per contact than any other forms of promotion
Complex products tend to require the help of a salesperson
Salespeople can add value by customizing the presentation and offering to meet buyer's
needs
