a ;positive, service-centered approach to selling to our customers. its dynamic, because all
customers and situations are different and associates should be able to adapt
conversations and solutions to meet the individual customers needs
store everything 6" off the ground
1. greet customer by name if possible and smile
2. engage
3. create their happily ever after
4. thank and invite back customer
1. greet
2. discover
3. recommend
4. close
Term 2 of 78
how does publix define quality?
fresh, tasty, healthy
dry
dairy
wash, rinse, sanitize
,Definition 3 of 78
recommend products to customers that complement products they have already chosen
dynamic selling
suggestive selling
companion selling
Suggestive Selling
Term 4 of 78
10 foot, 10 second rule
guideline for organizing product displays
speak and smile at everyone within 10 feet of customer within the first 10 seconds
rule for measuring store aisle widths
policy for handling customer complaints
Term 5 of 78
What does PASS refer to?
expose customers to new ideas and products by secreting focus items from the weekly ad
to promote
s1- sort and remove
s2- shine
s3- set locations and visual cues
s4- standardize
s5- sustain
PASS is An acronym used to remember the method of using all Publix fire extinguishers
Pull
Aim
Squeeze and
Sweep
Material Safety Data Sheet
, Term 6 of 78
When did publix start?
1930
1965
1932
1940
Term 7 of 78
Our Strategy from Customers stand point
includes all processes that occur which impact an items balance, such as closing invoices,
performing adjustments, transferring product, and conducting counts, and it allows use to
manage and track inventory in chain track
1. greet customer by name if possible and smile
2. engage
3. create their happily ever after
4. thank and invite back customer
causing customers to say "I always shop at my Publix" by providing premier service from
friendly knowledgeable associates; convenient, clean, pleasant, and excitable shopping
experience; variety of in stock product at competitive prices
a ;positive, service-centered approach to selling to our customers. its dynamic, because all
customers and situations are different and associates should be able to adapt
conversations and solutions to meet the individual customers needs
Definition 8 of 78
Frozen
P&L
SIM
11
15
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