Societal Entrepreneurship in Health and Life Sciences (AM_470575)
Institution
Vrije Universiteit Amsterdam (VU)
This is a complete summary document including: All lectures of "Societal Entrepreneurship in Health and Life Sciences"; Chapter 1 and 2 of the book: Business Model Generation by Alexander Osterwalder & Yves Peigner.
Academic year of 2019 / 2020.
societal entrepreneurship in health and life sciences
policy analysis and entrepreneurship in the health and life sciences
vrije universiteit amsterdam
Written for
Vrije Universiteit Amsterdam (VU)
Management, Policy Analysis
Societal Entrepreneurship in Health and Life Sciences (AM_470575)
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Societal Entrepreneurship in Health and Life Sciences
Summary lectures - 2019/2020
Week Lecture Content
1 0 Introduction of the course
Topic 0: Relevance of entrepreneurship and innovation for societal
impact of knowledge from science disciplines
1 Topic 1: Customer segments & value proposition
- What are customer segments and when to differentiate them?
- Different types of value propositions and implications for the
company
2 2 Theme college 1: societal entrepreneurship
- Definition of social entrepreneurship
- Difference between social entrepreneurship and CSR
- Balance between value creation and value capture
- Measuring effects of social entrepreneurship
3 Theme college 2: Sustainable entrepreneurship
- Implications of the Nagoya protocol from a company perspective
- Implications of the Nagoya protocol from a societal perspective
4 Topic 2: Channels & Customer relationships
- The function of channels and how to use them
- Definition of supply chain and implications for the company
- How to build and expand customer relationships
3 5 Topic 3: Key Resources / Activities / Partners
- Definition of value chains
- Types of partnerships
- Issues and solutions with partnerships
- Structuring your development plan
6 Theme college 3: Open Innovation
- Inside-out and outside in
- Advantages and disadvantages
4 7 Topic 4: Revenue stream & cost structure
- Types of revenue streams: advantages and disadvantages from a
company perspective
- Relation revenue/costs in industry: effect of pricing mechanisms
on R&D and innovation
, 8 Theme college 4: Intangibles
- Importance of intangible capital: difference book value and real
value
- Understanding different types of intangible capital
- Means to protect intangible capital
- Means to leverage intangible capital
5 9 Theme college 5: Valorization
- Dealing with public-private partnerships and TTOs
10 Theme college 5: Valorization
- Socially responsible licensing
- Push and pull factors
Business Model Generation
Also, part of the exam are the chapters of the “Business Model Generation” book:
- Chapter 1: Canvas
- Chapter 2: Patterns
- Chapter 3*
- Chapter 4*
- Chapter 5*
*) Chapter 3 – 5 form inspiration for the cases of the exam questions, but will not be
tested as such on the exam.
, Week Lecture Content (Guest) teacher
1 0 Introduction of the course Linda van de
Burgwal
Topic 0: Relevance of entrepreneurship and Eric Claassen
innovation for societal impact of knowledge from
science disciplines
Valley of death:
Biotech funding stages:
, Intellectual property (IP) strategies:
- To protect your idea so that someone else cannot steal your idea, you need to secure 1 or
more of the four different types of IP:
o Patent
o Trademark
o Trade secret
o Copyrights
- Multiple types of IP rights can be used to protect an invention
- Almost half of the value of the US and EU companies are intangible assets! (= the intellectual
properties).
- The table below illustrates each of the 4 types of IP and what they might be used to protect
in a broader sense:
Patent:
- The right to exclude other people from making your product.
- You have to disclose how your product is made in detail.
- After your patents runs out, which can be anywhere between 15 to 20 years, the rest of the
world can make your product.
- Two types of patents:
1) Utility patent
2) Design patents
- However, it doesn’t give you the right to make everything: there might be something or a
part in your product that someone has a patent on.
Trademark:
- A symbol or word(s) representing a company
o For example, the brands: Coca Cola, Apple, etc.
- As long as you renew the trademark, you can keep using the name/trademark.
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