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Tuesday 14 May 2024 – Afternoon
GCSE (9–1) Business
J204/01 Business 1: business activity, marketing and people
Time allowed: 1 hour 30 minutes
You can use:
a calculator
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the space provided. If you need extra space use
the lined pages at the end of this booklet. The question numbers must be clearly shown.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 20 pages.
ADVICE
• Read each question carefully before you start your answer.
Turn over
, 2
Section A
1 What is a disadvantage of being a sole trader?
A Can only have one employee
B Cannot share business ownership
C Legally required to produce a business plan
D Must pay corporation tax
Your answer [1]
2 What is a financial method of motivation that a restaurant manager may use?
A An award scheme for the chefs to develop low cost meals
B Introduce profit sharing for the chefs
C Make staff pay for any glasses or plates they break
D Praise staff who suggest how the restaurant could save money
Your answer [1]
3 What is a benefit to the local community of a nearby carpet factory extending its operating hours?
A A wider choice of carpet designs will be available
B Increased road congestion from more lorries delivering textiles
C More job opportunities will be created
D The business will pay higher taxes
Your answer [1]
, 3
4 What is one of the ‘four Ps’ of the marketing mix?
A Penetration
B Place
C Planning
D Profit
Your answer [1]
5 A clothing designer may choose to flatten its organisational structure to reduce the:
A creativity of its garment designers
B independence of its fabric buyers
C need for innovation and change
D time it takes to respond to changes in fashion
Your answer [1]
6 Two brothers are currently unemployed. They decide to set up their own window
cleaning business, trading as a partnership.
What is an entrepreneurial risk for the brothers?
A Cold weather
B Paying taxes
C Poor health
D Slippery ladders
Your answer [1]
Turn over
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