Exam (elaborations)
OIM 210 Final Exam - Questions And Correct Solutions
- Course
- Institution
OIM 210 Final Exam - Questions And Correct Solutions
[Show more]
Content preview
OIM 210 Final Exam - Questions And Correct SolutionsWhich of the following statements holds true for the term click fraud?
Right Ans - It refers to the generation of bogus clicks, either for financial gain
or to attack rivals by draining their online ad budget.
_____________ occurs by repeatedly searching keywords linked to rival ads with
the goal of reducing the rival's click through rate. Right Ans - Rank-based
impression fraud
_____ allows users to pay for goods, store gift cards, and redeem coupons using
their mobile phones. Right Ans - Android Pay
A(n) _____ is a search performed on Google or any other search engine.
Right Ans - query
Which of the following parameters significantly influences the rank of a Web
page in Google's search results? Right Ans - The number of other pages
linking to a given page
_____ is the process of creating a series of bogus Web sites, all linking back to
the pages one is trying to promote. Right Ans - Link fraud
Which of the following statements holds true for search engine optimization
(SEO)? Right Ans - It refers to the process of improving a page's organic
search results.
If a firm's pages are not near the top of query results, customers may never
discover its Web site. This has led to _____ becoming a critical function for
many marketing organizations. Right Ans - search engine optimization
Which of the following is true of Google's discounting scheme for advertisers?
Right Ans - Advertisers pay one cent more than the minimum needed to retain
an ad's position on a page.
The process of computers identifying a user's physical location for the
purpose of delivering tailored ads or other content is called _____. Right Ans
- geotargeting
, Google's stated mission is to: Right Ans - organize the world's information
and make it universally accessible and useful.
Over 20 percent of Google's revenues come from running ads on: Right Ans
- third-party Web sites.
The bulk of Google's revenue comes from _____. Right Ans - advertising
Online ads that include animation, audio, or video are called _____. Right Ans
- rich media ads
Operational effectiveness Right Ans - Performing the same tasks better
than rivals perform them.
Sustainable competitive advantage Right Ans - Financial performance that
consistently outperforms
industry averages.
Strategic positioning Right Ans - Performing different tasks than rivals, or
the same tasks in a different way.
Ex: online grocery store doing things far different than others
-Commodity vs. Differentiated goods.
Straddling Right Ans - Half assign both their online opportunities and their
properties
Freshdirect- why are they successful? What strategies did they follow?
Right Ans - What they did was a lot different from how others were doing it.
They strategically used only the freshest and best quality food
Inventory turnover: Right Ans - It is the number of times inventory is sold
or used during a given period. A
higher figure means that a firm is selling products quickly.
Resource-based view of competitive advantage: Right Ans - valuable, rare,
imperfectly imitable, and non substitute.
Imitation Right Ans - resistant Value Chain Organization
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Zendaya. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79373 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now